Marketers prioritize video within content strategies. Tourism, Hotel, Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, San Miguel de Allende, Mexico.
The videos that work best are the ones that have an unexpected component, a touch of humor and are really impressive. Online video helps increase brand awareness.
Online video triumphs among users. Every day, 75 million Internet users in the United States consume this type of video. The preferred platform for this audience to access audiovisual content is YouTube, which already has more than one billion monthly users. The global video user community is expected to exceed 15 billion individuals in 2016, and 55% of internet traffic will be made up of this type of content.
Young people are still the main consumers of online video. It is estimated that the public between 18 and 24 years old visit around 213 videos per month, which implies 19.2 hours per month. The figures are conclusive, which has led online video to rank as a priority within the content strategy for 76% of marketers.
Reasons to invest in video marketing.
Online video helps increase brand awareness. Its benefits are appreciable in several respects. It contributes to an increase in web traffic by 55%, as well as an improvement in SEO. Thanks to the inclusion of videos on the web, it is possible to attract up to 3 times more inbound links. They also improve social activity. Thanks to the videos it is possible to appreciate a higher engagement rate on Facebook (33%). In addition, users enjoy sharing this type of content on social networks; a habit that mobile users have fostered. 92% of users who consume video through their mobile device are expected to share it.
Videos are definitely a very attractive way to consume information. One in three customers watches videos on the product page, or wherever they find them, while looking for information about the product that interests them. It is highly viral content. 41% of customers are more willing to share product videos than any other piece of content. And also, it is not necessary to have great technical means or financial resources. Users value the quality or context of content more than the final finish of the video.
Recommendations to define an effective online video strategy.
For a video to achieve the desired impact it must be especially attractive, and hook the audience from the first moment. The first 10 seconds are crucial. It is the term that users give to continue viewing said content. 20% of them leave the video after said 10 seconds.
The videos that work best are the ones that have an unexpected component, a touch of humor and are really impressive. If they are also able to attract the attention of some influencers, they significantly increase their chances of making the leap to fame. Social networks are the quintessential platform for disseminating content. In the case of videos, it couldn’t be less. Therefore, you should optimize your content planning strategy in order to achieve the greatest impact.
Consistency is a necessary condition to develop an effective video marketing strategy. Half of the brands with the greatest impact in this area generate up to 50% more videos than their competition. An important fact, taking into account that also, 37% of brands have not updated their corporate channel in the last 4 months.
However, it is important to keep in mind that every strategy must have a goal. It is not just about generating quality content and obtaining repercussion, but that activity must be channeled to the benefit of the brand. Hence the need to include calls to action, increase the number of subscribers to the channel and try to direct users to the company’s website, thereby fueling their interest in the brand.
Therefore, online video offers a great opportunity to connect with the brand, directly, giving a more complete image of its products, services or company philosophy. Everything at a glance, in a highly viral format that invites you to interact.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive. https://www.youtube.com/embed/j_KgswkM3RU
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
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