Inspire destination travelers with videos. Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
Travel destinations want to attract more visitors.
A Tourism video strategy has a wide coverage, from a small place of lodging or tourist attraction to the positioning of a tourist destination.
Tourists are conditioned to certain images that trigger the emotion through the memory or the desire to experience scenes that merge with the experiences.
Tourism is one of the most advanced sectors, where the digital world achieves a wide presence well above most other business sectors.
A tourism video strategy is to have a clear definition of the value offer which clearly depends on the target to which it is directed.
A tourism video strategy is an art that needs qualified professionals to be able to connect products and services with potential consumers.
The strategy is the science capable of detecting the needs and demands of a market segment to achieve the goal of satisfying it at the right time, that adapt and connect with that segment.
Adapting to the characteristics that define the tourism sector.
Discovering what tourists want, developing the right services for them, providing information about the existing offer and how they can purchase the service.
Select the target audience and communicate with them to find out and influence their needs, desire and motivations, at a local, regional and international level. So, tourist satisfaction and goals are achieved simultaneously.
It requires work, focus, and commitment to the methodology. Your clients or potential clients want you to inform them so they can make their own decisions.
The old way of selling your tourist destination is no longer enough. Your strategy must match the ways in which your customers are looking for information.
Having so many varied buyer personas
Young, solo travelers
Young, group travelers
Traveler that prefer travel coach
Traveler that prefer local experts
Gourmet cuisine travelers
Existing Customers: find ways to talk to your customers, do a surveys, interviews, consult your social media followers and email list subscribers for feedback, to interact with your customers effectively. Your visitors’ demographics, the keywords they use to find your site, and the web pages they visit the most.
This information will help you get a better idea about the mindset, requirements, and desires of your visitors.
Dig deep into the video social media stats and analytics. Find out what types of posts get the maximum views and likes and what kind of content gets generally ignored.
The latest trends in the travel industry, what are the newest travel habits and preferences, what do experts say, etc. Having such information plays a critical role in developing useful buyer personas.
Convert these visitors into loyal customers, based on real data and some conjectures about demography, behaviors, motivations, and objectives.
The impact of video strategy creates on users is infinitely more attractive, making us better able to identify ourselves with the destination until we are completely convinced of wanting to be there.
The conversion of future customers is based on the interest we are able to show and video is the perfect way to achieve it.
Tourist destinations often find it difficult to differentiate their offer and seem to forget that there is something that makes them unique: the stories behind each custom, each historical monument, its landscapes, its people. A good story has the power to catch attention, fascinate, teach, transmit values, excite and be remembered.
Value the destination resources, creating new experiences. Travelers seek authentic experiences related to the identity of the place., what destination is really like.
Tourism video is affordable for any company and is available to all types of companies, even the smallest.
Invest in video strategy and be ahead of the rest.
We are in the business of video marketing tourism experiences!
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
How can we help?
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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