Importance and Power of Video Marketing for Tourist Destinations

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Importance and Power of video for tourist destinations. Marketing Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

Video Production Tourism Hotel Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Marketing, the time to find the story that “excites” our customers is now!

This “consumer experience” we must recognize that it has caught us by surprise in this training in Social Media in which we are immersed since the blog gave free rein to the bidirectional Web.

The most innovative and viral campaigns are those that include the consumer in the story. New campaign as an example of the importance that brands give today to the “experience” and the impact that You Tube has on the new consumer satisfaction process.

Video Production Tourism Hotel Marketing Consultant

The impact of short stories in which, following the definition of Social Media, the pro-consumers and their interaction are the ones who build personal “experiences”, is unquestionable.

It could even be said that while the social networks with the greatest penetration, Facebook and Twitter, are consolidated as the new customer service (and loyalty), You Tube emerges as the nexus between the “emotions” that are generated in consumer interaction .

Video marketing campaigns are also blessed by the mobile web. Smart phones and Tablets that seem to be emerging to meet the increasing demand for more experiences, more learning, more stories. Image and interactivity are essential in establishing links.

Video Photo Production

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Videos are a huge social network, achieving interaction is essential to achieve virality and participation.

Similarly, it is necessary to accept the change from the very definition of the term “company”. There are many destinations that continue to think that they cannot be viral due to local nature, generating quality, betting on consumer entertainment and playful interaction, is within the reach of any current Web user.

Digital videos gain followers and emerge as the optimal channel to establish efficient influencer marketing campaigns, opening the doors of virality.

Loyalty through interaction is key to creating emotions

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Many brands have not yet realized that current advertising not only focuses on the channels that their target audience uses to get to know them, but that – adopting a totally social structure – makes them part of the creative process of the campaign.

Personalization is key to stand out

The key is to reach the emotions of our followers through the visual aspect. The design applied to our video is as relevant as our Web design.

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Service and experience = simplicity

If we want to unleash the impact on our followers, we must bear in mind that the greater the level of simplicity in receiving the message, the more successful our video marketing strategy will be. Putting subtitles on videos is one of the keys to loyalty.

YouTube is not a new channel, nor is it a current phenomenon, what if the preferences of an increasingly demanding and prepared consumer, who in turn is a producer, have changed. The impact of You Tube on brands is beginning to be a reality in the business model and associated advertising.

Video Production Tourism Hotel Marketing Consultant

Today it is built through the preferences of groups of users who interact around a constant process of “brainstorming”, through a “permanent beta” and, all this, from the tablet or smartphone.

Video emerges as the channel in which emotions flow, food for virality, an unequivocal future for a new television and high levels of added value for brands, something that should not be wasted. Now is the time to find the story that “thrills” our customers!

Choosing A Video Production Company

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


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Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Video Production Tourism Hotel Marketing Consultant

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