How to Tourism Hospitality Video Marketing

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

How to Tourism Hospitality Video Marketing. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

We all want a break.

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Your brain could use a distraction. If only there was content that gave your brain this much-needed break and helped you find entertainment or tourism information.

Content is King, Video is the Crown. Video provides an effortless and entertaining way for your audience to absorb information, it adds another dimension to content: human connection.

Content is King

Your audience can see, hear, and learn from the people behind your brand and this is why you should think of video marketing strategy.

Fun works: Show your guest visitors having fun and loving what they do; give your audience a brand and a culture that they will want to be a part of. It change the feel of the video.

Shorter is better: Do not cram everything into one long video. Keeping it short and sweet, more people will complete a one-minute video than a two-minute video.

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So, without further ado, I’ll give your brain that much-needed break I talked about earlier. Enjoy the following videos and think about how you could use the same approach to video with your business.

Putting personalities in front of a camera to talk about your destination experiences and values can establish a sense of trust and respect in your audience with some entertaining break.

Not a complex or informative message, but it allows their customers to put faces to the names they have been interacting with, enhancing the experience building process.

With the right blend of humor and creativity, your video does not even have to promote your product, it just has to grab the viewers attention.

Funny videos travel fast, and there are few things that can raise brand awareness so quickly, effectively, and inexpensively.

Videos can be entertaining and informative. Consider introducing a new offer update with a quick, informational video.

Screenshots and voice overs are great, but screenshots, voice overs, and video of the person talking is better. Let your audience meet the person instructing makes for a far more engaging video.

Read More Tourism Hospitality Video Marketing here: https://www.promovisionpv.com/WP/category/video-marketing/

Contact us: promovision@hotmail.com

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
https://www.youtube.com/embed/j_KgswkM3RU

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

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