How to strengthen Tourism video marketing

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How to strengthen video marketing

Tourism Marketing Agency Puerto Vallarta

Video marketing is currently a very important trend in the field of online marketing, due to the great benefits it offers for brands and advertisers, in this sense, YouTube plays a fundamental role and we must promote it as a dissemination channel.

YouTube is the platform par excellence for sharing and disseminating multimedia content online, since it has about 72 hours of video uploaded per minute and more than 4,000 million visits per day.

Designing and implementing a video marketing campaign that has YouTube as its central axis, brings as a consequence a better positioning and presence of the brand, an increase in traffic to the different accounts, profiles and other websites where it is present. which is quite good, also considering the low costs of this type of service.

In this way, and given the popularity and usefulness that YouTube has, we show you some suggestions to get the most out of this platform in your video marketing strategies:

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Use a descriptive title that includes your keywords

Before uploading a video to YouTube, it is important to make sure that the name of the file is in accordance with the title with which it is intended to identify the material within the online platform, this with the intention that the title is already related to the content of the video .

On the other hand, it is important to include in the title the keywords with which you want to identify the material to improve SEO strategies. It is important to take into account that YouTube works in a similar way to a content search engine, so thinking about the words or phrases that the target audience will use to find our content is an aspect that must be considered, especially if we are talking about video marketing.

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Describe the content with quality and attractive information

Users need some encouragement to view and share the content that is hosted on YouTube. Although there are materials that are self-explanatory, in the case of video marketing, it does not hurt to offer a brief description -in the space designed within the platform for this purpose- about the objectives of the video, who it is already what is dedicated to the brand or company that developed said material, and the benefits that the material offers to the audience, for example, using keywords again.

Complementing this information with the electronic address of the brand’s website can be a good strategy to offer more and better data to those interested, in addition to increasing the traffic of views on said online site.

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The image of the video should be interesting

It is important that the thumbnail image with which the video is identified within YouTube, is attractive and impressive for the public to which the content is directed. If the image that appears by default in said box is not adequate, it is recommended to include an image at the beginning and end of the video with which the benefits of it are emphasized.

Invites you to visit all the spaces in which the brand is present

If it is not done during the same video, including in the last seconds of playback the accounts, profiles and other websites in which the brand has a presence, will improve the image of the brand – since users will be able to know more details about it. – at the same time that it could increase the number of followers on social networks and potential consumers.

Interact with visitors

If the video has generated comments -whether positive or negative- it is important to answer all of them as much as possible. This will demonstrate the interest that the brand has with its customers and followers.

90% of Corporate Video Productions FAILS!

Choosing A Video Production Company

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Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


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We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

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