Hotel video for Content Strategy. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Video is currently the most sought after type of content on the internet. People using the internet are watching videos more than ever before. Hoteliers are among many businesses that can significantly benefit from the use of video. Here is why video marketing is essential to your hotel’s digital strategy.
Video content is powerful. 80% of users view video content over written content, so if your hotel does not have video content, you are likely doing your hotel a disservice.
YouTube is the second most searched website on the internet. More than six billion hours are spent watching videos on YouTube each month. Having a custom YouTube channel for your hotel will not only further your reach but will provide additional opportunities for better search engine rankings. Google (the #1 website) owns YouTube, and is indexing your video content faster than your traditional website content. People looking for a great place to stay will find your website easier if you are using YouTube as part of your digital strategy.
It is estimated that 80% of internet traffic will be in video by the end of this year. If you are not setting your hotel up to participate in this trend, then you are setting your hotel up for loss of revenue. Hoteliers who choose to turn away from video content will lose relevancy to their audience because your content will not easily be seen. Your hotel will become buried in a sea of video that is being seen.
Video content that is related to travel has increased significantly. More and more people are viewing travel-related videos before deciding what their next travel adventure will entail. Cruising through videos has become a part of the consumer journey that will not be going away anytime soon. Videos are looked at and weighted much like reviews. Video content has quickly become an additional tool that consumers use to help them make educated decisions.
Professional video content helps hotel brand and share their marketplace. Providing video content will give your customers a feel of who you are before they ever make a purchase from you. Partnering with the right expert is an essential part of your hotel’s digital strategy.
Video can be a powerful marketing tool, especially for the travel industry. Google’s Traveler’s Road to Decision report, 66% of people watch travel-related content while thinking about taking a trip.
The hotel industry is missing a golden opportunity to influence a huge audience at a crucial part in the travel journey.
The fact is that so many people watch video in the first place. It is a medium that can capture attention and evoke a strong emotional response.
People want to be entertained, surprised, and taken on a journey that taps into the emotions and feelings that travel evokes. They care about the kind of experiences they can gain and the memories they’ll be able to create and share.
The growing intimacy we all have with mobile devices, which is where the majority of video content is consumed.
For hotels to create effective video marketing, the content and structure of the video must be adapted specifically to the social media platform that it will be shared on.
Last year, the number of videos people posted to Facebook went up 75%, while recent figures reveal that 100 million hours of video are watched on Facebook every single day. Clearly it is a platform that offers huge exposure.
Storytelling also works well, so try to take an audience on an engaging journey rather than simply “selling” them your hotel’s best features. The first several seconds of the video are key to capture viewers. Facebook reports that 65% of people who watch the first three seconds of a video will watch for at least 10 seconds and 45% will watch for 30 seconds.
One of the most important aspects is that videos on Facebook default to “mute,” so they need to make sense even if the sound remains off the whole time.
What should drive your video content strategy? Having a clear understanding of your audience and a deep awareness of the platform you are posting to.
Address the specific interests of your core customer. What features and amenities do they really care about? What can you offer them that your competitors can not? Focus in on these elements and make them the heart and soul of your message.
It also increase the potential to gain mass exposure, influence decision-making and create intimate relationships with customers that resonate in the most powerful way possible.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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