Hotel video content for marketing. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta.
Video is currently the most sought after type of content on the internet. People using the internet are watching videos more than ever before. Hoteliers are among many businesses that can significantly benefit from the use of video. Here is why video marketing is essential to your hotel’s digital strategy.
Video content is powerful. 80% of users view video content over written content, so if your hotel does not have video content, you are likely doing your hotel a disservice.
YouTube is the second most searched website on the internet. More than six billion hours are spent watching videos on YouTube each month. Having a custom YouTube channel for your hotel will not only further your reach but will provide additional opportunities for better search engine rankings. Google (the #1 website) owns YouTube, and is indexing your video content faster than your traditional website content. People looking for a great place to stay will find your website easier if you are using YouTube as part of your digital strategy.
It is estimated that 80% of internet traffic will be in video by the end of this year. If you are not setting your hotel up to participate in this trend, then you are setting your hotel up for loss of revenue. Hoteliers who choose to turn away from video content will lose relevancy to their audience because your content will not easily be seen. Your hotel will become buried in a sea of video that is being seen.
Video content that is related to travel has increased significantly. More and more people are viewing travel-related videos before deciding what their next travel adventure will entail. Cruising through videos has become a part of the consumer journey that will not be going away anytime soon. Videos are looked at and weighted much like reviews. Video content has quickly become an additional tool that consumers use to help them make educated decisions.
Professional video content helps hotel brand and share their marketplace. Providing video content will give your customers a feel of who you are before they ever make a purchase from you. Partnering with the right expert is an essential part of your hotel’s digital strategy.
Video can be a powerful marketing tool, especially for the travel industry. Google’s Traveler’s Road to Decision report, 66% of people watch travel-related content while thinking about taking a trip.
The hotel industry is missing a golden opportunity to influence a huge audience at a crucial part in the travel journey.
The fact is that so many people watch video in the first place. It is a medium that can capture attention and evoke a strong emotional response.
People want to be entertained, surprised, and taken on a journey that taps into the emotions and feelings that travel evokes. They care about the kind of experiences they can gain and the memories they’ll be able to create and share.
The growing intimacy we all have with mobile devices, which is where the majority of video content is consumed.
For hotels to create effective video marketing, the content and structure of the video must be adapted specifically to the social media platform that it will be shared on.
Last year, the number of videos people posted to Facebook went up 75%, while recent figures reveal that 100 million hours of video are watched on Facebook every single day. Clearly it is a platform that offers huge exposure.
Storytelling also works well, so try to take an audience on an engaging journey rather than simply “selling” them your hotel’s best features. The first several seconds of the video are key to capture viewers. Facebook reports that 65% of people who watch the first three seconds of a video will watch for at least 10 seconds and 45% will watch for 30 seconds.
One of the most important aspects is that videos on Facebook default to “mute,” so they need to make sense even if the sound remains off the whole time.
What should drive your video content strategy? Having a clear understanding of your audience and a deep awareness of the platform you’re posting to.
Address the specific interests of your core customer. What features and amenities do they really care about? What can you offer them that your competitors can not? Focus in on these elements and make them the heart and soul of your message.
it also increase the potential to gain mass exposure, influence decision-making and create intimate relationships with customers that resonate in the most powerful way possible.
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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta
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