Hotel Video as the Most Attractive Content

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Hotel Video as the most attractive content. Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

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Tourism Video Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Travelers who are planning a trip look for or somehow reach an online video related to their trip.

Travelers watch videos to check the possibilities and options of the destination.

The video helps to visualize the experience they will have in a more complete way.

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Tourism Video Marketing Consultant

The video is multiplied times to get top positions in the Google search engine.

Video is growing in use very quickly, but in sectors such as tourism, hotels.

Video is the tool to assert that difference in relation to the competition.

The corporate video of a hotel should be a quick and entertaining presentation of the facilities, values ​​and personnel that work in the hotel.

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Tourism Video Marketing Consultant

The corporate video shows everything that makes your hotel stand out.

Travelers who see positive testimonials from previous guests are more likely to stay at the hotel.

A good part of online booking decisions are based on comments and ratings found on travel websites.

Videos that provide testimonials from satisfied customers provide a consistently positive image.

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Tourism Video Marketing Consultant

Virtual tours are the most similar experience you can have to visiting your hotel for a client.

Producing a video for your hotel may seem like a complex task, but the key to everything is to be clear about the objective.

Focus on the hotel’s competitive differences and emphasize everything that makes the establishment stand out from the competition.

Video as the most attractive content.

Tourism Video Marketing Consultant

Content that grabs the attention of potential customers and motivates them to make direct reservations.

Half of the customers prefer to watch videos on the hotel website.

Consumers actually prefer to visit a hotel website when searching for travel information.

Tourism Video Marketing Consultant

When customers view the videos directly on your website, they remain within the same brand experience.

The hotel website is the most evenly distributed preference among age groups.

On the site itself, you can preserve that experience, and guide them from video to a more effective reservation.

With a strong video presence both on their websites and on YouTube, FaceBook, Tweetter, hotels must be able to capture as much attention as possible from travelers.

Tourism Video Marketing Consultant

Most want to see information about hotel services on videos.

Tourists would be more excited to book a hotel after seeing the amenities it offers.

Travelers are encouraged to book more in a hotel after watching videos showing the characteristics of the property.

Hotels can offer this information on their own websites to maintain the brand experience and prevent customers from clicking on other pages.

Tourism Video Marketing Consultant

Local content that most travelers want to see in the Hotel’s online videos.

The division of the results for this question could be due to the variety of interests that each consumer has.

For this reason, hotel videos should be short, enjoyable, and specific.

Promotional videos can serve a variety of purposes – to make you laugh, to ingratiate yourself, or to tell a story about a company and its customers.

Tourism Video Marketing Consultant

The videos are purely informational, that’s what they really want: an informational video that provides important details about the hotel, such as its rooms and its location.

Videos should simply convey to the viewer what the brand is about. The consumer is exposed to more detailed information.

The power of humor can also be effective in keeping people engaged with the content.

Tourism Video Marketing Consultant

Using this tactic in hotel videos can be incredibly effective.

Create several short videos, with detailed information about each aspect of the property and narrated by a real hotel guest, and publish it on the hotel’s website, and also on YouTube, Facebook, Tweeter, InstaGram, …

Tourism Video Marketing Consultant

Hoteliers must continue to trust that by using these video marketing tactics, they can show their strengths better than anyone else and differentiate themselves from their competitors.

We offer our advice to make the destination or hospitality reach all the promotional objectives.

That is why we put our resources at your disposal and thus generate the best strategy for your organization.

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS!

How can we help?

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Choosing A Video Production Company

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Tourism Video Marketing Consultant

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Tourism Video Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Tourism Video Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Tourism Video Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Tourism Video Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Tourism Video Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


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Tourism Video Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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Tourism Video Marketing Consultant

MARKET RESEARCH (methodology)

Tourism Video Marketing Consultant



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

Tourism Video Marketing Consultant

How can we help?

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Tourism Video Marketing Consultant

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