Hotel Travel Tourism Video Marketing to Millennials

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Hotel Travel Tourism Video, Marketing to Millennials. Marketing Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Yucatan, Mazatlan, Sinaloa, Sonora, Baja California Sur, Quintana Roo, Chiapas, Oaxaca, Mexico.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Hotel, Travel and tourism companies engage with travelers early on in their buying cycle and maintain contact thereafter?
Video is very much central to this.

Video is the most potent content marketing vehicle for the travel industry.
Travel is a personal, emotional experience. What better way to “go there” than through video?
Video marketing provides maximum mileage if mapped out across the customer journey.

Travel brands innovating with video. Awareness is the first critical step, but video content of engagement and retention.

Marketing to Millennials, Don’t Transact, Interact!

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Travel is high on the priority list for millennials than any other age group.

Travel customers want to be informed, entertained and inspired.
Create content that builds an emotional connection to the destination in the minds of customers.

Create video which addresses different stages of the customer journey and promotes it through various channels.

Finding success with video the tourism industry.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Video is no longer optional for destinations looking to market to millennials.
70% of millennials are likely to watch a video when shopping online.
80% of millennials found video helpful when conducting online research for a purchase decision. S
This is a target audience that is too big to ignore.
Millennials are 264% more likely than Baby Boomers to share videos about a product, service or company while shopping online.
62% of Millennials prefer to watch a video from a company instead of reading text.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

84% of millennials follow companies or brands on Facebook.
76% of millennials follow companies or brands on YouTube.
47% of millennials follow companies or brands on Twitter.
42% of millennials follow companies or brands on Instagram.
106 million of YouTube’s monthly unique visitors in the US are travelers.
64% watched travel-related videos when thinking about taking a trip.
37% watched them when deciding which web site to book their trip on.
80% of YouTube’s views are from outside of the US, so the number of
global travelers watching YouTube videos each month may exceed 500 million.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

VIDEO PRODUCTION SERVICES

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

How can we help? promovision@hotmail.com

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Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

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