Hotels benefit from the use of video. High quality video with a well thought out script is a very good starting point.
Why video strategy is essential to hotels digital strategy.
A majority of travelers view video content over written content.
Video is currently the most sought after type of content on the internet.
Travelers using the internet are watching videos more than ever before.
Your hotel only further your reach and provide additional opportunities for better search engine rankings. Google is indexing your video content faster than your traditional website content.
Professional video content helps travel destinations and hotels own their brand and share their authority in the marketplace.
Providing video content will not only help tell your story, but also give your visitors a feel of who you are before they ever make a purchase from you.
You want video content that share your story with professionalism and skill. There is a huge surge in travel and new hotel chains.
Video can be a powerful marketing tool, especially for the travel industry.
Hotels are yet to fully exploit the medium to its advantage, missing a golden opportunity to influence a huge audience at a crucial part in the travel journey.
Many people watch video in the first place. It captures attention and a strong emotional response.
The corporate productions have been replaced by a form of immersive storytelling.
Travelers want to be entertained, surprised, and taken on a journey that taps into the emotions and feelings that travel evokes.
Travelers care about the kind of experiences they can gain and the memories they will be able to create and share.
The importance of brand video in the first few seconds to capture their attention. They will still be exposed to your name and logo. The first several seconds of the video are key to capture viewers.
High quality video with a well thought out script is a very good starting point. Careful use of your keywords in the opening statements. What differentiates this hotel from its competitors?
Quality hotel video content is gaining more and more power across the Web.
Travelers want to have a clear view of the destination and hotel they will be staying in. The more luxury a Hotel is, the higher quality hotel video a traveler expects.
Hotel videos with a story. It has a location. The Hotels as the perfect setting to host the travelers’ memories.
Strong and distinctive experience the destination and the hotel, as their current ‘home’ hosting their memories.
The memories are the most important legacy from one’s holidays. Travelers and the paradise-like destination, create strong feelings in the travelers minds.
90% of Corporate Video Productions FAILS!
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
When watching a video you think: What is In It for ME?
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