Gastronomic Destination Tourism Strategy Mexico

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Gastronomic Destination Tourism Strategy. Puerto Vallarta, Riviera Nayarit, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, San Miguel de Allende, Michoacán, Mexico.

Video Production Tourism Hotel Marketing Consultant

Marketing Agency Tourism Hotel Video Production Consultant

Gastronomic tourism is a tourist activity characterized by the fact that the traveler experiences activities and products related to the local gastronomy during their trip.

Authentic, traditional and / or innovative culinary experiences, food tourism can also include participating in food festivals or attending cooking classes.

Wine tourism is a sub-type of gastronomic tourism and refers to tourism whose purpose is to taste, consume and / or buy wine, either directly or near the place where it is produced. “

Video Production Tourism Hotel Marketing Consultant

Gastronomy is the reasoned knowledge of what we eat. An area of cultural knowledge where the human being grows, processes, consumes good food and drinks that affect their physical well-being,
mental and social.

Gastronomy is part of tourism. A great interest in gastronomy has meant that the tourism-gastronomy relationship has evolved towards new models such as a new tourism segment.

Gastronomic tourism arises in the choice of destination and they want to satisfy their cultural appetite, beyond the physiological one.

Video Production Tourism Hotel Marketing Consultant

Gastronomic tourism is today a very transversal tourism product, which has evolved, expanding the recreational and knowledge possibilities offered or
They can offer quality local gastronomic products from the different territories and the activities that can be carried out in their productive environments.

Gastronomic tourism is based on a concept of knowing and learning, eating, tasting and enjoying the gastronomic culture identified with a destination.

Video Production Tourism Hotel Marketing Consultant

The destination is one of the gastronomic offer since its landscapes, culture, products, techniques and dishes define the culinary identity of the destinations are the basis of the tourist experiences that are proposed to the visitor at present.

Destinations develop strategies to enhance the culinary identity of their territories and to ensure that the gastronomy of the area and allow an important influence on the tourist’s decision.

Attract gastronomic tourists who seek to deepen the gastronomic culture of the places they visit.

Video Production Tourism Hotel Marketing Consultant

With a great experiential component, they endorse the interest of the different sectors involved in gastronomic tourism for its development.

Tourists who consume above the average demand and value authenticity and reject uniformity.

Gastronomy has become the attraction of tourist destinations, and gastronomic tourism has become a market segment in itself.

Gastronomy is conceived as a great asset for tourist destinations and gastronomic tourism offers great opportunities to the entire sector and to society in general.

Video Production Tourism Hotel Marketing Consultant

Tourism destinations to attend to when developing the gastronomic tourism of your destination.

The tourist scene and the degree of knowledge of gastronomic tourism and the form of an interactive video guide will depend on it.

Start from a concept, not a product.
Broadcast instead of sell.
Visibility is gained from empathy.
Determine the customer before the product.
People want to go to the kitchen.
Sympathy prevails over technology.

Video Production Tourism Hotel Marketing Consultant

If you do not understand these concepts in tourism, you will continue to sell dishes combined with photographs full of surreal products, when reality is something else.

Choosing A Video Production Company

Create a material that convinces the user and opens the possibilities of achieving the objectives.

At your service

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant

MARKET RESEARCH (methodology)

Video Production Tourism Hotel Marketing Consultant



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Choosing A Video Production Company

Do you Play Chess with a Strategy or a Marketing plan?

Video Production Tourism Hotel Marketing Consultant

How can we help?

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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

Video Production Tourism Hotel Marketing Consultant

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