Effective Video Stories in Travel Destination

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Capturing travelers attention at the ‘dreaming’ stage of planning a trip is considered one of the most important things to accomplish. Video is a powerful way for travel and tourism destinations to showcase the experiences they are offering and can help them tell stories to build trust, resonate with their audience and ultimately trigger reservations.

Travel require an emotional decision to be made, so incorporating video into your digital campaign can help boost the message you are putting across and as a result achieve reservations.

Many studies have investigated the power of video and the level of engagement it receives compared to other content types such as images or plain text. 83% of consumers would consider sharing a video with their friends if the content was relevant to their specific interests.

Destinations using video in their marketing strategy has risen to 87% and is likely to continue to increase.

Travel being such a unique, subjective experience, your audience is likely to respond differently to the video content you put out. Travel companies are finding ways to capture the attention of their audience.

Travelers who view video content on social platforms use it as a factor in their decision-making process, whether that be choosing which hospitality to reserve or which destination they intend to travel to.

50% of travelers state that they are likely to reserve a trip immediately after watching a travel video and 62% of travelers stated that they would like to see a video before making a final decision.

Storytelling, have a compelling story around the video you are sharing will enable you to strike an emotional connection between the brand and the consumer.

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The better the story your video tells, the more engaging your piece of content will be and you will have a much higher chance of making an impact, especially in a crowded market.

You have 10 seconds to make an impact on a consumer, before their attention is interrupted and you may lose them to another leading destination or competitor.

You should aim to create videos that are around 2 minutes long, as research has found that engagement is significantly lower after this point. It is important to get all the information and messages that you want to get across in this time, but if this decreases the quality of your videos, split them up into shorter, more attention-grabbing pieces of content.

More then half of video content is viewed on mobile making it a hugely important consideration when it comes to posting video content and ensure it is suitable for mobile use.

Travel video content is likely to continue to be a valuable asset to all travel and tourism destination.

The role that video plays in the entire journey from raising awareness, the way the video engages with the travelers, through sight, sound and motion.

Video media has become the ultimate form of word of mouth marketing; so as a travel business, discovering how to leverage your audience is key.

Travel is an experience. People travel to broaden their perspectives, confront new cultures, and see life through a different lens than their own. Yet tourism marketing continually fails to equate the experience of traveling with their advertising methods. Travel ads are often unimaginative and single-minded. But they don’t have to be.

Video and Tourism Marketing go hand-in-hand. Video is the ultimate tool for tourism marketing. Travelers watch a combination of professionally-made videos and user-contributed video, but the number one preferred source of video are from corporate industries such as hotels, airlines, cruises, tours, etc. Business travelers said they were prompted to book as a direct result.

Video sells an Experience by being an experience. The most common mistake in video tourism marketing is simply showing the basics: the beach, the hotel rooms, the restaurant, accompanied by a dull voice-over. But where travelers can learn facts and see pictures of a place with an easy social media search like Google, Youtube or other searches services.

The best videos capture the experience and the essence of a place, and create an experience for the viewer. A funny video and funny with a purpose. If seamlessly showcases many different aspects of a destination and culture it aims to inform, and ties it all together with a tagline that directly incorporates most famous features a destination.

There is no limit on creativity in tourism marketing of how online video can be a significant factor, if not the leading contributor, of your tourism marketing campaign.

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

Do you play with Strategy or Marketing?

90% of Corporate Video Productions FAILS! https://www.promovisionpv.com/WP/90-of-corporate-video-productions-fails/

How can we help? promovision@hotmail.com

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
https://www.youtube.com/embed/j_KgswkM3RU

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

VIDEO PRODUCTION SERVICES

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

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MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help? promovision@hotmail.com

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