Creativity is the key to video

Creativity is the key to video. Tourism, Hotel, Video, Photography, travel marketing, tourism marketing, hotel marketing, video marketing, destination marketing, Video Promotion, Video Marketing, Video Consultant.

Creativity is the key to video. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Campeche, Colima, Baja California Sur, Mexico.

Video success has a lot to do with placing an engaging message in the right place at the right time. The truth is that it is the dynamic content that attracts people to these videos instead of forcing them to do so.

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With video you have a huge opportunity: go from forcing the impression or the message to inviting users to participate. The consumption of content is all on demand, it consists of seeing what you want, when you want, on the screen you want. YouTube, Facebook, Twitter, Instagram, LinkedIn, are creating ad experiences that reflect how people interact with content in a multi-screen world.

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Video becomes more of a two-way conversation. Brands are developing real ideas about how their campaigns work. An approach that materializes in the family of advertising products.

Video is even more relevant on mobile. “The beauty of the mobile model is that advertisers only have to create and upload the video to their social network. This is that the videos are optimized for mobile screens, so advertisers can rest assured that their ads will be displayed properly on any small screen.

Online video is the most consumed product on the Internet, with the highest virality and with the most complete communication capacity. Numerous and free video management. Therefore, it makes its creation and distribution much easier through different signals (mobile phones, social networks, emails, bluetooh, MMS, chats, etc) … it has made the use of this format have experienced a brutal growth, with video being definitive promotional tool.

Creator of trends, of passion and improvement, of power and improvement, of very human and at the same time extraordinary people, in short, of fighters for a dream … It is a place of learning, which reinforces motivation, optimism and self-esteem, giving a global recognition that stands out from the rest, creator of heroes and leaders in search of excellence.

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In 2019, 81% of Internet content is expected to be in video format.

Every minute 1000h of video are uploaded by the user himself, where more than 50% of them experience social action.

High penetration of online video, with an average of over 90%.

The number of online video viewers will reach 2 billion.

Tourism Hotel Video on Google

They are recognized brands that involve their target audience in their own campaigns through online video.

Of all this global trend, when and how did he consume content, but instead he became the protagonist of it, where 40% of registered users upload videos regularly and the rest, 60% see, comment, vote and share.

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

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Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.


High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

MARKET RESEARCH (methodology)



Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Do you Play Chess with a Strategy or a Marketing plan?

How can we help?

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.

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