Create a strategy with videos for tourism, hotels, restaurants, real estate, corporate. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
The content using video meets the need of a more specific user, video provides extra value as it is the result of an unexpected search. Google as an efficient search engine is capable of presenting satisfactory results, within these results it presents the option in video. The use of video as a strategy is supported by this theory of presentation of results, having a video within the first search positions is within that strategy.
Create a strategy with videos.
This strategy can be used for different video platforms, Youtube, Facebook, Twitter, Instagram, LinkedIn, Vimeo, Dailymotion, …
Once the video is recorded within certain quality parameters, it must be uploaded to the platform.
The title in the Google keyword tool this will provide you with the most searched word or phrase within your sector or market niche.
A description where the keyword appears, try to play with the words of the title.
Within the description, a link to your website is placed first. People who come across your video on YouTube will be able to visit your website.
Make annotations on the video subtitles. Youtube does not read the video content and all the texts that are included provide a description, that texts within the subtitles are also index-able and help positioning.
Youtube allows you to select between three small photos as a presentation of the video. Over time and reached a number of views, YouTube makes you a partner with certain privileges and then allows you to insert the photo you want from your computer.
Viralize the video on social networks, Facebook, Twitter, Instagram,…. You can embed the video in the blog you want, that is, insert the code they provide to add it to your website / blog.
Make comments on other channels and let them comment on yours, this action must be carried out immediately after uploading the video since the actions close to the upload help YouTube present the video to more users to support participation.
But what best positions is the constant activity that can be in your channel, uploading videos often generates a lot of traffic, a calendar of uploads helps to increase the number of reproductions.
Marketing with videos will appear in two major search engines Google and YouTube. Video marketing actions are effective on both search engines, on Google for appearing in search results and on YouTube twice, as a search result.
You can make a labeling of our web address in the image that accompanies the duration of the video, the url is embedded in the upper part and in small so that it does not disturb the viewing but with enough size so that it can be read, this is It can be done through a titrator in the edition or once the video has been uploaded to YouTube with the platform’s titrator.
If we propose a good video strategy supported by good quality in the audiovisual material, we will create a strong impact on Google that will position that content in the results even above the contextual content.
In comparison, videos on YouTube are indexed much faster than text content on Google, by uploading a video with a correct title and a correct description, in a matter of minutes it will be indexed for that title and over time it will climb positions in the results of searches.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES https://www.youtube.com/watch?v=j_KgswkM3RU
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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