A video Strategy in the Tourism Sector

Puerto Vallarta Riviera Nayarit Marketing Agency Tourism Hotel Strategy Video Production Consultant

Tourism Marketing video strategy Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Campeche, Colima, Baja California Sur, QuintanaRoo, Michoacán, Mexico,

Marketing Agency Tourism Hotel Video Production Consultant promovision@hotmail.com

The Wow Factor Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

A video strategy is much more effective than written content.

Holidays almost always begin on the Internet, the content most sought after by tourists is video.

The habits of tourists have been changing due to smartphones and other mobile Internet accesses, modifying the way in which we plan our trips.

Video is one of the contents that contributes the most to improving the positioning in search engines, which better enhances the image of a destination, which more retains the public and that is more easily shared on social networks.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Thus, the tourism sector has found in video the perfect window to show travelers the reality of what they will be able to see at the destination, inspiring fans to trips to live unique and unforgettable experiences.

The competition is very great and videos allow to offer relevant information presented in a much more attractive and striking way.

The best way to appeal to emotions is through content capable of integrating images, text, music and words.

Emotions are precisely the ones that really sell: family experiences, fun, passion, adventure …

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

The video strategies of the tourism sector. Videos that create long-term relationships, both for the person making the trip and for the observer.

The possibilities for a video strategy in the tourism sector are endless. You just need a creative idea that hits your audience and
get your attention.

A video that they can participate in or that simply transmits the values ??to the destination in a fun and entertaining way.

Sensations and experiences through a video strategy.

Create a material that convinces the user and opens the possibilities of achieving the objectives.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.

Video Photo Production Puerto Vallarta Riviera Nayarit, Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.

What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.

What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.

What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

You have a Video project!? Here is the quote process:

Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?

Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?

We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.

No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.

You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.

Social Media Strategy plans help to get a destination into the public eye.

The elements that need to be considered when establishing a successful tourism destination.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

VIDEO PRODUCTION SERVICES

High Quality Video Photo Production Puerto Vallarta Riviera Nayarit Mexico

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.

Video Photo Production Puerto Vallarta – Riviera Nayarit

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

MARKET RESEARCH (methodology)
CONCEPT DEVELOPMENT
MARKETING SCRIPTING
ILLUSTRATED STORYBOARDS
SHOOT PLANNING
LOCATION FILMING

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

POST PRODUCTION
VIDEO EDITING
MOTION GRAPHICS
2D & 3D ANIMATION
PROJECT MANAGEMENT
POST PRODUCTION

MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL

Choosing A Video Production Company https://www.promovisionpv.com/WP/choosing-a-video-production-company/

Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.

Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

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Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

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Video Production Tourism Hotel Marketing Consultant promovision@hotmail.com

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