90% of Corporate Video Productions FAILS! Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
So? How did your Corporate Video Do? Promotional Video? Tourism Video? Hospitality Video? Any form of Results?
You may have wanted to get some exposure with a MARKETING IDEA? BUT NO STRATEGY !!!!
Your video production provider is NOT USUALLY your marketer and strategist. They produce your video as you asked for and the rest is up to you and your marketing consultant.
No research on what market target to reach. What is the message? How was it to motivates the target audience? The inspirational factor?
Where was it going to be used? Broadcasted? Web site? Social media?
You may like the quality of images BUT is there an effective message?
Corporate Video has a process.
Corporate Travel Destination Video Production Process.
Do you have a project concept guide line? Define your audience first: What persona are you targeting?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you provide models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run (Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
There is no better time to introduce a video strategy to inspire customers.
Corporate Video Corporate video is the term used to define all video used for internal or external messaging.
Corporate video is more often intended for a specific audience.
The ability to host and distribute video content online has also contributed to the sharp growth in the amount of corporate video produced.
Video on a website can significantly improve both the amount and quality of traffic to a website.
Video can also help to build engagement with an audience as people spend more time on the websites that feature video.
Video can be very effective for internal communications because a lot of information can be delivered in an entertaining way.
Conference videos are created to deliver a information to attendees of corporate events.
Videos created for conferences can be played during presentations, in trade booths or displayed in other locations around the conference venue.
The best way to communicate with the intended audience and achieve the objective for the video.
A dialogue between the corporate and the video production company as concepts for the video are agreed upon.
The video production company will design storyboards based on the target audience and goal.
Story-boarding allows provides a guideline for the video production company once filming begins.
We produce videos for Realtors, Hotels, Hospitals, restaurants, tours, attractions and regions throughout Mexico.
We offer affordable travel video production for travel and tourism industry promotion.
VIDEO PRODUCTION SERVICES
Full video service from pre-production to image acquisition to studio post production. + DIGITAL STRATEGY CONSULTING
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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