YouTube Releases MixBit

YouTube Releases MixBit: More Competition for Vine and Instagram Video

Posted October 3, 2013 by Brad Friedman

A look inside MixBit

A couple weeks ago, the cofounders of YouTube, Chad Hurley and Steve Chen, released the latest video app, MixBit. MixBit is an iPhone app that lets you record, edit, share videos. But being that this app was created by two YouTube gurus, the thing that really makes MixBit bigger and better than Vine and Instagram is the fact that users can edit and share clips from other users to create their own movies.


The app works in a very similar way to Vine and Instagram video. To record, you just tap and hold the screen until you have finished recording your clip. Clips can last up to 16 seconds and can include as many as 256 clips in one video. This means that finished videos can last more than an hour. Hurley and Chen have chosen to leave filters out of their app, but they have included a feature where you can cut and rearrange clips and save drafts before publishing a video. These features make this app easier to use than Vine and Instagram Video, both of which do not let you save drafts.

Chad Hurley quotes. “We’re more interested in helping everyone, not just a select group”. For this reason, Hurley has gotten rid of the self-promotional nature of social media. MixBit does not include follower counts or profiles. The app allows users to share their videos to sites such as Twitter, Facebook, and a few others, but every clip or video uploaded is public domain for others to use and edit if they so choose.

This is not the final version of MixBit. Improvements in the near future are sure to include the ability to upload pre-recorded videos, and possibly color correction. The app is completely free and an android version is on the way!


What do you think of all of these video applications? They all have such subtle differences, but it’s quite clear that what makes MixBit different is the idea that a user can create an actual movie on this app. Up and coming film makers and artists have the ability to edit and share others’ content and create their own masterpieces, with their cell phone! This app is certainly stirring creative juices and I’ll be excited to see what comes of it! Have you all tried out MixBit yet? How do you think it compares to Vine and Instagram Video? Share your thoughts here!

Brad Friedman is a “Recovering Attorney” living in Denver, Colorado. In 2010, Mr. Friedman who authors three blogs of his own, parlayed his passion for technology and his business, legal and marketing savvy into the creation of The Friedman Group, LLC. Brad has put together a group of highly skilled people to work with attorneys, CPAs, financial services providers, small businesses and … See complete profile

Shared by
More on Puerto Vallarta Video Marketing
2,000+ photos, entertainment, tours, 200+ videos
Our Twitter page
YouTube Promovision Channel