Why Video? Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho
The internet as primary media consumption tool has compelled companies to consider video content as an element of their integrated web campaigns. Consumers spend 5.5 hours watching videos every day on average, and about 20 percent of that time is spent on digital content. Video helps businesses appeal to the growing demographic of internet users who watch video clips on the web.
Social media and the rise in smartphones has had a huge impact on video popularity. Every day, users view 4 billion videos on Facebook, and YouTube has been reported as the “most successful network for driving conversions.”
It’s important to note that half of all YouTube viewers are watching videos from mobile devices. Viewers want video content more than ever.
33% of tablet owners watch about an hour of video on their devices every day
28% of smartphone users watch a video on their devices at least once a day
The power of video when it become the most popular landing pages on a site.
Videos are highly shared across the web and who include rich descriptions and keywords in video titles can also benefit from video platform search visibility and a presence on the video results section of Google. Adding text transcripts of video content posted on a website can improve the SEO value it has for the site. Pairing video with written content, whether an article or well-written, has proven to be a strong SEO strategy for businesses.
Video improve awareness. 57% of retail brands said they notice average order values increase when users watch just one video they have produced.
With video content, businesses find the success of web campaigns improve drastically. 57 percent of retail brands said they notice average order values increase when users watch just one video. They have produced and sales totals double when people have watched 10 or more videos.
Video provides marketers with an attractive, versatile, and extremely shareable medium to reach audiences.
Video is a 600% more effective tool than print and direct mail combined.
75 Million people in the U.S. watch online videos everyday. The word 'video' in an email subject line, the click-through rate increased by 13%. 50% of all video is watched on a mobile device. By 2019, internet video traffic will account for 80% of all consumer Internet traffic Videos up to 2 minutes long get the most engagement.
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