Why video is so important for Travel, Tourism Destinations?
Tourism is a major economic driver for many destinations.
Leveraging and growing it’s tourism assets and better telling the world what a destination has to offer potential visitors.
Builds Brand Reputation
The average user watches 32 videos per month online
80% of travellers will search YouTube for ideas 67% of those travellers have yet to select a destination
Consumers process information with video 60,000 times faster than written form.
Creating video series with tour guides
STORY… STORY… STORY… STORY… STORY… STORY… You need to capture an interesting video story.
If you are not video marketing, you are missing a huge opportunity to attract more customers and visitors.
Understand where your Ideal Customers hang out on social media. Share videos where they spend their time.
The demand for videos is growing daily.
53% of people want more video content.
Marketing professionals across the globe say video is the content with the best Return On Investment.
Video works on a landing page can increase conversions by 80%.
Showing up first in Google rankings are 53 times greater.
Google now owns YouTube, and thus the ranking impact of video has significantly increased.
Experts show that by 2020, 80% “of all Internet traffic will be driven by video.
Video is now the primary medium by which content is shared. And the main reason is the explosion in ownership and use of mobile devices. Video is the way a large share of people shop for travel destinations and video consumption is growing at a rate of 100% per year. This means that whatever you do in your video marketing efforts, it should definitely be mobile friendly.
The human brain, in some estimations, can process video approximately 60,000 times faster than it can process written text. Therefore, video helps people make decisions quicker and more easily – ideal for creating a more pleasant experience and improving customer retention.
Video content, even more so than written content, is all about the story. Your primary purpose is to tell a story that provides a pleasant experience to:
Inspire viewers to experience something new
Assist them in selecting a destination
Help them choose the right offer for their level of experience
Inform them about new tours and activities
Increase positive reviews by heading off unrealistic expectations
The ultimate goal is to have your videos shared and re-shared on social media until one or more go viral. Video is the most effective kind of marketing, it continues to gain momentum and can take on a life of its own.
The first 10 seconds of each video are the most critical. It’s during those initial seconds when a viewer will decide to watch the whole video or click away.
Once you have a series of carefully planned-out videos ready to go, what do you do with them? You put them everywhere you can, but some places give you a lot more bang for your effort.
Video for activity providers in the travel and leisure industry can provide the greatest ROI of any other kind of marketing.
A growing number of tourism companies are investing heavily in video. It has greater emotional impact, provides a better experience, and makes viewers want to take the next step.
Video can indeed be the corner stone of your marketing and branding, as long as you remember it does not happen overnight, it is a process.
People will be engaging and echoing to share these amazing photos with their friends, which will surely increase your destination awareness.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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