Why Travel, Tourism Destination Storytelling?
Storytelling is the oldest of all the arts, and there is nothing as powerful or long-lasting as a well-told story. It connects information to emotions to influence, educate, and inspire.
Original and a story with a purpose that will resonate with your target audience. There has to be a strong message and a strong narrative throughout and the first few seconds must grab the user’s attention to encourage them to continue.
In a world with a low attention span and many digital platforms class three seconds as a view, we need to ensure those first few seconds count for something. Like any good story, there must be a beginning, a middle and an end with purpose and originality running through the heart of it.
Know what people want, what people are searching for? Like any type of content, it must tell a story.
Capture your audience’s attention from the beginning with an idea that takes your viewer on a journey. Inform, educate or inspire them.
You want to showcase the “personality” behind the destination or service. Just try to have fun and relax…while telling a story.
Tell a great story. Stories transport viewers emotionally, prompting them to share. They are memorable, compelling, and inspirational.
Start with a hook to grab your audience’s attention. Build the story arch to fit your narrative. The most important thing in video is creating a compelling message through storytelling.
Storytelling is the key to making impactful and more memorable videos. If you ask someone to name a video or an advertisement they remember, they’ll immediately recall a video that tells a heart touching story.
People remember stories and ones that arouse emotions tend to stick around in our minds for long periods of time.
An effective video story should utilize the emotive power of by appealing to their customer’s needs and desires.
The old adage “stories sell” is especially true with great marketing videos! Make sure you pull your viewers in with a compelling story.
Your story should “hook” the viewer within the first 3-5 seconds so you want to make sure that you set the stage for the story immediately to keep viewers watching.
Each video should be a perfect little story. Nothing is more compelling than a well-told story.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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