Why Travel Tourism Destination Storytelling?
Consumers now watch more than eight hours of online content every week!
The mass consumption of video gives destinations ample opportunity to capture the audience’s attention where they are already watching.
Video help connect destinations with customers on a deeper level from the start in an engaging way.
Video is not always about recording beautiful destination footage and posting it in hopes of earning millions of views that convert. One rapidly growing tourism trends points to live video and streaming services to see real-time, experiential destination and travel footage.
Live videos also prove more economical, and production costs can be kept low and still look authentic and relatable to an audience.
High-income travelers said they would rather spend their money on activities than upscale hotel rooms.
Blend experiences with storytelling for a powerful and engaging combination. Storytelling evolved from innovative and nice to have to a must for destinations looking to connect with audiences.
Storytelling connects destinations to an audience in an engaging way that goes deeper than a simple slogan or destination photos. Destination’s story should effectively enrich, empower, and add value to the life of the readers through editorial content, photos, videos, that resonates with a target audience.
Video content is proceeding its way up compared to other formats of content. Over 82% percent of the internet traffic made up through video content according to Social Media Today. Video content in various pieces-of-content formats (stories, posts, vines, … etc.).
People are being led to produce, share and invent more creative stories and moments for their personal social media profiles. Twitter, 80 seconds videos, Facebook, Snapchat, and Instagram stories, and even Pinterest the eye-candy platform, all by the side of the giant, YouTube and its newly introduced stories.
The word-of-mouth is taking us into a whole new level, People used to trust what they hear from others, now, they are more into what others review. Experiences are shaping destination positioning.
People tend to Real People to connect with whom really experienced the content they are sharing to their audience no matter the high number yet a defined niche could be reached through personalized messaging.
The rise of online search and the ongoing evolution of digital marketing has had a profound effect on the tourism industry to such an extent that it has become by far the most crucial tool for any travel and tourism business.
Pinterest, Instagram, Tweeter, Facebook, and YouTube are competing with Google as a search engine.
Social media is giving you the space for private and direct messaging, in high-value and transparency and personalized platforms.
Seek out a niche audience that the destination can offer:
Agricultural tourism where people stay on farms or partake in working activities, such as fruit-picking or animal ranching at such venues. Ancestry tourism, particularly accessible in the US and Australia, is all about tracking down one's ancestry in the destination country. Birding tourism caters towards birdwatchers and other nature enthusiasts who want to experience some of the world's most unique wildlife destinations. Nostalgia tourism is particularly prevalent in former Eastern Bloc countries, where people want to experience an alternative culture from the past. Gourmet-Wine tourism, popular among food and wine lovers everywhere, involves visiting wine-producing places, gourmet festivals and other related venues. Golf tourism, travel activity around golf is a driver of domestic and international tourism.
People will be engaging and echoing to share these amazing photos with their friends, which will surely increase your destination awareness.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
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