When Hotel Videos are done Right….. Puerto Vallarta – Riviera Nayarit – Cabo San Lucas – Los Cabos – Cancun – Riviera Maya – Mazatlan – Manzanillo
It is clear that a significant portion of the population prefers to consume video content.
More and more hotels and tourism destination are investing in a video strategy. Video has become so popular:
Video now accounts for about 80% of all consumer internet traffic The volume of mobile video consumption increases by 100% every year
Video provides a great opportunity to connect with your ideal clients, and develop stronger relationships more effectively. People respond well to video, as it can facilitate more of a human element, and enable your prospects to get to know you more intimately.
Video strategy needs to begin at your hotel website.
Your hotel website should act as the central hub where all of your visual content can be easily found and consumed. Your hotel website content should be showcased across all your social media platforms.
The travelers today are savvy, and with a large offer of hotels to select from. Now more than ever adding video to your marketing strategy is key to increase your market awareness.
These days, many people have started researching their trips entirely online. They read forums, blogs and websites dedicated to providing advice on a traveler’s next trip. One of the most effective tools that consumers seek out when looking for accommodation is a hotel video. A video that show why they should be staying at that specific hotel. Video is now becoming a must for the competition to get involved.
Surveying a hotel from all possible angles and entering into the lounge, through the rooms, dining area, and all your property has to offer. Guests could step onto a sandy beach, savor a frothy tropical cocktail, and slip into a hotel bar after a long day of excursions. Your storytelling could morph into their story living. Storytelling can have an impact on consumers and visuals bring narratives to life in an increasingly formidable impact.
Hotels can consider how video can be a core element to your story strategy online and via mobile. You could use video in every element of the guest journey, from showcasing the rooms, suites, dining, and spa and wellness facilities when they are deciding where to book to giving them a virtual explorer’s guide of the local area and attractions when they arrive, video can breathe life into a property in a way that images can not, which can help to set you apart from your competition
Know your audience
If you understand what their motivations are, and you speak their language. You will be able to connect with them in a meaningful way. You will create targeted video that are specific to your audience needs, this will drive better outcomes for your hotel, and be more useful to your audience.
Share customer success stories, or create deep-dive videos on a topic of interest to your viewers in order to highlight your expertise and your success in helping people with challenges similar to theirs.
Join the conversation on hot or new topics in your industry by sharing your opinion or your unique take on the trend.
Make viewers feel like a brand insider with a behind the scenes view of your processes, or help them to solve a problem using a video which outlines a step-by-step process.
Share an inspirational, or aspirational, story which captures viewers’ attention and invokes positive feelings, which they’ll, ideally, then associate with your brand.
Help your viewers get to know the people behind your brand, which, in turn, can help them feel more connected to your business.
When videos are done right, it will provide viewers with a chance to get to know you.
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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Cabo San Lucas – Los Cabos – Cancun – Riviera Maya – Mazatlan – Manzanillo
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