What will be Your Destination Marketing after the corona virus?
Promoting to potential visitors, in order to increase the number of people that travel to your destination. Making your destination more attractive than the main alternatives, boosting the number of people who travel, increasing awareness of the destination, with raising demand and improving its reputation.
Attracting travelers to a certain destination is important that the plus value points are highlighted. When one destination is competing with another for the same tourists or visitors.
The goal is to promote your destination as superior to alternatives, by highlighting what makes it unique and a desirable place to travel to. A Successful destination marketing can then be of huge benefit to the entire local tourism industry.
The Responsibility for the destination marketing typically falls on a dedicated destination marketing organization or tourist board. The organisation represent the community or destination to promoted and drive interest in the region to travelers.
Promoting and encouraging visitors with important visitor information: like hotels, local businesses, attractions.
Promotions and destination marketing purposes is helping to boost awareness of the destination and increase the number of people who actually visit.
What are the unique Selling Points?
Clearly define what makes your destination unique, what stands out, unique activities, unique natural features, history, landmarks, ….
What is your target audiences? Different audiences may have different reasons for wanting to travel to your destination.
Age gap from elderly couples enjoying their retirement, while younger might appeals to enjoy outdoor sporting activities and people who want to relax on the beach.
A significant component of destination research involves looking out for the interests of various markets, in order to establish trust and facilitate engagement.
Your Destination Website is where the majority of travelers now use the internet to research their destination before booking. Your website is the place to showcase unique selling points, communicate directly with your target audience(s) and promote your destination through images, videos and virtual reality tours.
Provide travelers with all of the information they need ahead of their trip, and to promote accommodation options, attractions, events, places to eat and drink, and more, to keep them coming back.
Most travelers are motivated by experiences, so it makes sense to market a destination this way, make them feel, how people experience them. Stimulate the sharing of user generated content, so that people share their own moments on your website and on social media.
You turn your own visitors into ambassadors for your destination. Word of mouth promotion can be extremely successful, because it is considered more trustworthy. On top of this, VR 360 tours can be a great way to allow online users to enjoy their own experiences.
Video and Virtual Reality Marketing can go a long way towards boosting your destination marketing efforts. Video content can be easily shared across platforms like Facebook, Twitter, Instagram and YouTube. These videos can promote local places of interest, or can feature local people speaking about your destination.
Social media platforms like Facebook, Twitter and Instagram serve as an ideal means to reach people and promote your destination. Images and video content, even viral content or memes.
Influencers are people with an established following on platforms like Instagram, Twitter, YouTube, Facebook or their own blog. Their followers tend to be loyal and tend to trust the influencer’s opinions more than they would trust an organization. By partnering with influencers, you can promote your destination across different platforms, even to niche audiences, who are then significantly more likely to react positively to the message that is being promoted.
You can use travel websites to promote your destination, including posting images, publishing stories, creating video content and even promoting virtual video reality tours.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
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