What? Where? How? Why? Whom? W5 for Travel, Tourism Destination strategy.
What is the most important thing for anyone first attracts?
How to make them hold their attention?
How you want them to share that great video they just saw?
What makes them tick and identify a relevant stories resonating dramatically.
What results are we trying to achieve?
How can video provide a solution?
What types of videos are we need?
Who is your audience?
Why does your travellers care about this content?
What is the traveller’s journey?
What is their needs and priority?
Where are they? Location? Culture? Lifestyle?
What is the distribution: web site, video hosting services, social media e-mail, …
Make sure that your video is impactful, relevant, and useful and ideal to client.
You need to identify emotional triggers and build the story-line to connect with the viewers.
What is the best way to get engaged views and actually move the needle towards reaching your potential visitors.
Utilize the power of storytelling.
You must grab the audience’s attention with something really interesting that they want to hear more about.
Creating engaging videos that retains the attention of the viewer. Telling stories, people will want to hang around to get to the end of the story.
A GREAT video transports the viewer into your destination and makes them feel like they are there.
You are highlighting the right information about your destination and services. Make sure it helps your target audiences.
Where to promote a video
Youtube, Facebook, Tweeter, Instagram and others?. Successful videos do not just become successful by chance. They are part of a marketing plan and this plan should include how you will promote this to your target audience.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
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