What is he most important thing for anyone first attracts then and how to hold their attention?
What makes you want to share that great video you just saw?
Make your video short, so that people will not “come back to it when they have more time”. Stick to one topic. Narrow the focus. Inform and make use of the most visuals.
Make sure that your video is impactful, relevant, and useful. Focus on the type of video your ideal client, will respond to.
Conduct extensive research on the target market to identify emotional triggers and build the story-line to connect with the viewer.
Understand what makes your audience tick and identify a relevant human truth, you will increase the chances of your story resonating dramatically.
What results are we trying to achieve? How can video provide a solution? What types of videos are we going to make? Who is our audience? Why does our audience care about this content? What is their customer journey? What is the distribution plan with these videos? Failing to answer these basic questions will lead to a subpar video marketing campaign.
Put your target audience first. Focus on them and their needs as your priority. Create value like this for real people is the best way to get engaged views and actually move the needle towards reaching your goals.
You need to know who will watch that video, where the viewers are located geographically/culturally, on what device, for what reason? Stick to a storyboard. Utilize the power of storytelling.
My best marketing tip is no matter what length your video is, tell a story through it and all stories have a beginning, middle, and end.
The beginning is where you have to grab the audience’s attention with something really interesting that they want to hear more about. The middle is where you give the meat of the story and in the end, you make sure you tell your audience what to do with this information.
Even if you’re creating a 10-second video, you need to be telling a story.
Creating highly engaging content that retains the attention of the viewer/reader/audience. By telling stories, as long as they are at least amusing, people will want to hang around to get to the end of the story.
A good video tells a story. A GREAT marketing video not only tells a story, but transports the viewer into your destination and makes them feel like they are there.
A storyboard serves as a check and balance on whether you are highlighting the right information about your destination and services. Make sure it helps your target audiences.
Where to promote a video
Youtube, Facebook, Tweeter, Instagram and others?. Successful videos do not just become successful by chance. They are part of a marketing plan and this plan should include how you will promote this to your target audience.
Video content is a powerful tool for any brand that wants to expand its reach online or enjoy wider audiences.
1. Do the research and know your audience 2. Plan ahead 3. Utilize the power of stories 4. Grab the attention right away 5. Don’t try to be perfect or too serious 6. Details make the difference 7. Connect with viewers on a human level 8. Keep it concise 9. Address real problems 10. Embrace your brand 11. Include captions 12. Promote wisely
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
More Links to:
PromovisionPV Main Page
PromovisionPV Main Page
Photo Galleries Puerto Vallarta – Riviera Nayarit
Facebook PromovisionPV Weddings
2,000 Marketing Pages
2,000 Marketing pages
Twitter Weddings by PromovisionPV
Youtube Weddings Channel
Youtube Weddings by PromovisionPV
Incentive Groups & Conventions
Incentive Groups & Conventions Marketing Section
Hotel Marketing Section
Video Production Market