Videos for Grabbing the Attention of Travelers
Video is responsible for a majority of successful destination. Videos can help you make more people aware of what you are offering. The biggest advantage of video is the fact that they are so affordable. Achieving success in the market is about using the right tools in order to make your products and services desirable. Videos are a great way to accomplish this without spending a lot of time or money.
Videos are attention grabbing that are directed at the emotions of the viewer. Dynamic video presentations include many different elements including eye-catching animation, as well as quality music and voice-overs. The videos are specifically created for watching over the Internet and are made with the short attention span of viewers in mind.
It is very similar to a commercial made for television, but is more cost effective and will reach a larger set of targeted viewers. Videos are designed to motivate customers and make a decision about your product or service.
Promote your destination and hotel through videos that are relevant and interesting. Show these videos online and help to cultivate new business through increased web views.
Distribution or your videos through your website, YouTube or other social media to viewers in an effective and inspiring way.
Video is the king of persuasion whether it is streaming online or projected at an event. Today’s mentality is “Tell me Now – Tell Me Quick!” Adding video is a truly inexpensive way to show potential customers that you understand their needs.
Quality visual content is to increase stickiness on website
High quality visual content is one way to increase the stickiness of any website. If you are not engaging online travelers, they’re more likely to leave your site and not return. The use of online travel videos is steadily increasing in the marketing planning.
Over half of business and personal travelers interact with online travel videos in all stages of their travel planning. 57% of personal travelers and 66% of business travelers use online video when deciding on accommodations.
Displaying visual content with video on your website is a great way to engage travelers when they’re on your site and keep them coming back. Make your website and online presence stickier with visual content from out to thousands of travel websites. The ability to engage the travelers where they shop by keeping them on your listing will increase the likelihood of a reservation.
By providing an authentic and realistic portrayal of hotel, video can have a more emotional impact that the written word. People tend believe what they can see, far more than what they read. A video depicts the hotel amenities such as free wifi, breakfast area and conference rooms on site. It gives the traveler’s an idea of what rooms will look like as well as other locations such as the hotel salon and bar. The human mind is programmed to remember pictures and images far better than the things we hear or read.
Hotel videos improves the ‘stickiness’ of a website and statistic regularly show that they increases reservations.
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