Videos have changed the concept of Family Travel & Hotels. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
The hotel industry is changing the concept of tourism marketing. The hotel family Hotel tourism is embracing personalized video to communicate with potential customers in an interactive and one-to-one approach.
Social media also plays an important on how do travellers choose a hotel in the selection process.
Promoting tourism & hotels with videos
Travelers want to see details about where they will stay before choosing the hotel. 60% of travelers watch videos of their destinations before the arrival.
Travel agencies and airline companies are increasingly investing in video content. Videos are a great way to prepare the customer with a great pre-travel experience before the trip. Travel Destinations & hotels can use video to provide a virtual tour to promote their destination and hotels properties to create interest in advance.
By creating a series of videos showing the hotel facilities and other videos where employees provide guests with advice and directions to nearby attractions and experiences.
The concept of tourism promotion has evolved for hotels. 54% of customers watched at least one video to help them decide where to stay, and 66% consider video an effective communication tool that can influence their destination and hotel choices.
It is important for the Hotel industry to adapt to the digital age in order to remain successful, especially with the expansion of people searching for the best hotel deals online.
Content is an important part of hotels strategy. Content is the creation and sharing of online material such as videos, blogs, and social media posts that do not promote your brand directly but is purposely intended to stimulate interest in your destination and hotel.
100s of million active social media users present on social media is vital for the Hotel industry. There are many different social media channels varying from Facebook, Twitter, YouTube, and more.
Video in your strategy
Customers want to see what they will truly be experiencing. Images have always been a good way to display your hotel’s rooms and facilities, but a more effective way to give your customers a visual representation of your hotel in its truest form is by using video.
80% of internet users prefer to watch a video than to read the same content in text. Moreover, videos encourage social media shares, in fact, 76% of social media users would share a video if it was entertaining.
Seeing your hotel in a video will give potential guests more confidence to book a stay at your hotel and there are a few great tools to share this asset with your audience:
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