Videos for Tourism and Hotels. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
The amount of information available to travelers planning a business trip or vacation today is staggering.
Hotels must diversify their content to beat the competition and attract more attention.
A corporate video is a “business card”.
Realization of corporate or video presentation for hotels, real estate and tourism companies.
Video is the new tool with which hotels can improve their impact on the Internet and get more reservations.
Travelers can once again value being able to evaluate a hotel through videos. And this is going to start happening both for planning personal and business trips.
A hotel video must highlight the main characteristics of the hotel, its geographical context of the experiences it offers the traveler. And all this from the point of view of what differentiates you from the competition.
The videos imply an emotional experience for travelers and guests, to feel their comfort, the emotion of arriving at a vacation site.
66% of the travelers who are planning a trip look for or arrive in some way to an online video related to their trip.
65% of travelers watch videos to check the possibilities and options of the destination. The video helps to visualize in a more complete way the experience that they will have.
In an industry as competitive in Google as the hotel industry, video turns out to multiply 53 times to get first place in the search engine.
The video is growing in use very quickly, but sectors such as tourism, hotels. Video is the tool to assert that difference in relation to the competition. 87% of people who see positive testimonials from past guests are more likely to stay at the hotel.
Authenticity is decisive.
The corporate video of a hotel should be a quick and entertaining presentation of the facilities, values ??and staff working at the hotel.
The corporate video shows everything that makes your hotel stand out.
A good part of online booking decisions are based on comments and ratings found on travel websites. Videos that provide testimonials from satisfied customers offer a consistently positive image.
It shows what it looks and feels like when entering the hotel, walking inside it, entering a room, etc. Virtual tours are the most similar experience that there can be to visiting your hotel for a client.
Producing a video for your hotel may seem like a complex task, but the key to everything is to be clear about the objective.
Focus on the hotel’s competitive differences and emphasize everything that makes the establishment stand out from the competition.
Video as the most attractive content.
Wealthy travelers watch videos of the destination they are visiting.
Content that attracts the attention of potential customers and motivates them to make direct reservations. Half of customers prefer to watch videos on the hotel’s website.
Consumers really prefer to visit a hotel website when searching for travel information. Website is preferred to view online videos of the hotel. When customers view the videos directly on their website, they stay within the same brand experience. The hotel’s website had the most evenly distributed preference among age groups. On the site itself, you can preserve that experience, and guide them from the video to a more effective reservation.
With a strong video presence on both their websites and YouTube, Facebook, Tweeter, hotels should be able to capture as much of the traveler’s attention as possible.
Most want to see in the videos information about the hotel services.
68% would be more excited to book a hotel after seeing the amenities it offers.
Travelers are encouraged to book more at a hotel after watching videos showing the property’s features.
Different types of content will be of unequal importance in your purchasing decision.
Hotels can offer this information on their own sites
website to maintain the brand experience and prevent customers from clicking other pages.
Local Content that most travelers want to see in the Hotel’s online videos.
The division of the results for this question could be due to the variety of interests that each consumer has.
The average attention of a spectator can be from 30 to 60 seconds.
The average attention span of online consumers is decreasing: 60% leaving the video in just two minutes.
For this reason, the videos of the hotel should be short, pleasant and specific.
Those viewing video are more likely to book then those who do not. Video viewing influences buying behavior.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? email@example.com
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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