Video Travel Destinations Strategy
Video is a digital strategy that leverages the power of video to attract, engage, and convert an audience into prospects or customers.
87% of consumers like to see more video from brands in 2019. With the consumer demand for video growing, destinations should adapt and ensure that they’re adjusting their marketing efforts to match.
Video is the vehicle of choice for groups like Millennial and Gen Z’ers who will soon hold the majority of traveling power. If you haven’t already thought about incorporating video into your strategy, there are good reasons why you should.
Video has increasingly become the most in-demand way to tell your brand story and share messaging with a wide audience. Video consumption, including many new players that are driving video industry innovation with new technologies, such as interactive elements and simple user engagement. Video Helps to Tell a Better Story!
Consumer attention is best held by video: the storytelling ability is heightened with video vs. written content and still images for conveying key messaging, emotion, and fostering an emotional connection to a subject that will increase positive affinity. With video, the consumer path to destinations loyalty is made more simple and clear.
Enhancing user experience is a goal. Consumers are increasingly looking for easier, more seamless processes relating to their online habits. Video creates a truly seamless user experience, all the way from discovery to reservations, will set your destinations apart in any saturated marketplace.
Incorporating video elements that heighten the level of interactivity and ease of viewers engagement, so consumers feel that the brand cares about the time they’re investing in watching this content, and offering simple solutions to help them get information quickly and efficiently.
Consumers react more positively to video over image and text-based marketing:
68% of consumers said that when it comes to learning about new products and services, a short video would be the best avenue.
Video is an incredibly powerful medium that makes it easier than ever to evoke emotion and forge human connections at scale.
Video has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential travelers.
Benefits of Video Marketing Video Marketing Strategy Video Marketing Storytelling Styles and Types of Videos Video Distribution Channels Video SEO Video for Demand Gen Video Analytics and Video Marketing ROI
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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