Video Strategy for the Tourism & Hospitality Sector. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
Videos are an important aspect of any organizations successful digital strategy plan.
Video is the best digital strategy practice for tourism organizations an companies. Video production an accessible marketing tactic for companies of ALL sizes.
Video has a huge reach, that’s why it’s such a powerful aspect of marketing.
After Google, YouTube is the second largest search engine in the world. YouTube has over one billion users. That is one third of all the people who use the internet. And, every day those people watch hundreds of millions hours of YouTube videos. You can access this massive audience if your marketing strategy includes video.
Video is impactful. Video is good for your website. The average Internet user will spend 88% more time on a website with video. You are also fifty times more likely to appear in Google’s first page if you use YouTube and films on your site.
Customers use video to research their purchases. 64% more people buy from websites that have film explaining their products. 70% of marketing professionals report that video converts better than any other medium.
And for tourism specifically, video is critical as these video marketing statistics show:
YouTube is the most used site for travel videos. A whopping 79% of users are looking at personal travel options. Overall, the survey showed 66% of all travellers watch online films when they are thinking of taking a trip. 65% of travellers watch films when they are choosing a destination to visit. 54% of travellers watch video when choosing accommodation 63% of travellers watch videos when looking for activities to do at their destination. (Google’s 2014 traveler study).
For destinations, you are selling an experience, an emotion and a feeling.
Video is the best medium to convey this. It creates a faster emotional connection than any other channel.
Videos of 15 seconds or shorter are shared 37% more often than those >30 seconds.
You have 10 seconds to grab a viewer’s attentionbefore 20% of viewers begin to move away.
92% of mobile viewers share videos and mobile makes up almost 50% of global watch time on YouTube.
Think about the audience for video. What will they want to know from your destination or property?
Your content need be clear about what part of the buyer process your videos are aiming at and stick with it.
Show behind the scenes and your staff too. Customers love seeing a behind the scenes tour of a process – like wine making or the kitchen, and the faces behind the brand.
Tourism video strategy to attract visitors to a specific place. Hotels, cities, countries, attractions and other places, and places related to leisure and business trips apply basic online video strategies or specific techniques designed to increase the number of visitors.
Tourism is a lucrative industry worth trillions and the figures continue to swell. 2019 International tourist arrivals from across continents grew 8%, highest in seven years of consistent 4% growth since 2010.
60% of travelers watch a related video of a destination before deciding. 100 million people in YouTube’s unique users are travelers for any given month! And as tourism sector relies on experience, video is the best platform to sell that with their eyes open.
Video is the big strategy tactic to pull off record engagement on social media and conversions across various digital options: social medias, newsletters, landing pages, blogs, etc.
82% of consumers said they favor video over other types of social media posts
Video content earns 12 times more shares than text and images combined!
We will capture your experience or destination in an engrossing and provocative way. Using the latest tools including aerial drone technology, our imagery will inspire and engage your audience and create lasting impressions. Let us tell your story.
We offer full post production services including editing, color correction & grading, sound design, motion graphics and most of all: peace of mind knowing your production is taken care of.
We offer full consulting services in all things video and social medias.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico
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