Video Sites Will See Big Boosts in US Advertiser

Social, Video Sites Will See Big Boosts in US Advertiser Spending

Digital formats are proliferating, giving advertisers more choices as to where to increase—or decrease—spending

Nearly two-thirds of US advertisers surveyed by Advertiser Perceptions in the spring expected to increase their ad spending on mobile in the next year, and just more than half said they would do the same for digital overall.

TV, in its various iterations, was still hanging in, and getting additional investment from a fair number of advertisers—plenty more than the percentage that expected to decrease spending. Advanced TV will see more advertisers increasing dollars spent than will cable or broadcast TV.

Print media was significantly more likely to see advertisers decreasing, rather than increasing, investment.


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