Video really brings your web site up to date, capture the visitor’s attention and guide them to take action.
With video you can provide a testimonial and demonstrate your product or service in a compelling, easy to understand way. You can show what makes your company the better choice. 80% of visitors will watch videos and 52% of visitors will take action, according to the Online Publishers Association. People learn more and retain more with video.
There are many other ways to use your video…
Direct mail the CD
Google video marketing campaigns
Display in your office
Face to face sales calls
Place them anywhere you would normally have a brochure
Video to boost your search engine results
Google considers video to be a valuable engagement tool that enhances user experience. Videos embedded with targeted keywords can increase your search engine rankings. Google can actually recognize keywords even in the voiceover audio of videos. Google has implemented speech recognition technology, which translates the audio into text and provides automated captioning.
Google, YouTube, Metacafe, Dailymotion are the most famous video sharing website receiving the highest number of visitors everyday? Statistics say that internet users spend a lot of time viewing and sharing online video. You can take advantage of this trend to increase your sales and to improve your brand popularity.
Researches also prove that memory retention is tripled when the information shared engages more than one sense organ. With videos you will be able to feed the visual and auditory senses. This will certainly improve the effectiveness of your marketing efforts.