Video Photo for Tourism & Hospitality
In the hospitality industry image is everything. With 75 million people in the US watching videos online daily, it is no wonder video is becoming an essential to hook travellers and effectively holds the audience’s attention span sustained from start to finish. Emphasizing how the hotel can help them achieve what they need: fun and relaxation. Show the benefits of staying at your hotel by showing the individual features and amenities your hotel offers. This emphasises the “what’s in it for me?” for customers. The then buying attitude is triggered by the right emotion.
Travelers often search for a hotels social media accounts before booking,. Video content has been shown to be the best-performing type of content across all platforms and can massively improve your hotel awareness.
Generate Awareness,Grow Your Community
Target New Customers with new content:
Food & Tasting Events
Social Media Content
Hotels are evolving into lifestyle mainstays rather than a place to dump your luggage while you do other things, so making sure you have booked the right place is high on travelers, to-do lists. Travelers want to see and feel the space before they book, and video is a great way to give your clientele an in-depth view of the rooms, restaurants, and on-property activities. Photos are helpful, but video content creates a more intimate personal connection with your client that packs more information than a still image can.
When travelers are confident in their booking, they’re less likely to leave negative reviews and more likely to become repeat customers because you are managing their expectations. They know what they have booked and are excited to get to the property you featured in your hotel service video; no nasty surprises when they step in the lobby to find it is not at all what they expected.
People are 10 times more likely to engage and share video content than any other medium.
Video is becoming one of the most effective forms of storytelling. It conveys elements you ca not get through traditional content, such as facial expressions, voice, and music. Video is also the easiest way to evoke powerful emotions online. Use video to bring to life the unique features of your hotel to make your guests feel like they are already there. Be sure to focus on features such as beautiful location, notable amenities, or exceptional staff.
Video is a great way to stand out from the many text-based marketing efforts in the hotel industry. You can reach new guests, drive increased site traffic, and share your hotel’s story in an effective, engaging way. It is important to focus on a goal. You should know your target audience and produce meaningful videos that will resonate with them. Want even more ideas for your marketing efforts?
Video is becoming one of the favorite contents to help customers in their buying decision. Video is also notably recognized by Search Engines, like Google, as a premium content. And the increasing popularity of the video platforms such as YouTube, Facebook, Twitter, Instagram cannot be underestimated anymore. Maximize hotel’s booking and occupancy with video.
Tourism and Hotel Video and Photography PromovisionPV.com
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