Why Video Is The Perfect Ally To Online Marketing
By Maddie Hammond, Published November 28, 2013
Video is a great ally to any internet marketing campaign. SEO, in particular, benefits greatly from the presence and power of online video. YouTube videos have been impacting the top rungs of the search rankings on Google since 2007 and thanks to its links with Google your videos metadata and social activity can give it such a strong SEO standing that it can rank in the top search positions on Google. Now if this video SEO strength is utilised alongside your current SEO strategy, your search campaign will benefit from both a video and web listing against your keywords and phrases.
Email marketing in the forms of news updates, newsletters and webinars can be a tricky strategy. Finding the right subject headings to improve your open and click through rate isn’t always easy, especially with email providers clamping down on the image visibility of HTML emails. However, video can help to aid this difficult strategy and generate far more positive results.
Video has been rarely used in email marketing in the past due to embedding problems and other niggling issues. However, in this day and age the majority of these bugs have been amended and now by using a few simple tactics you can improve the success of your email marketing campaigns by using video.For instance, the simple act of putting “video”, perhaps in capitals and brackets in a subject heading can increase it’s open rate, not to mention using clickable hyperlinked images to send users directly to where your video is hosted. It may seem too straightforward to be true, but simplicity works.
Social Media Marketing
Using video on social media websites as part of your internet marketing strategy is a great way of engaging and connecting with untapped audiences and potential clients. The sphere of social media is very active when it comes to interacting with video content helping to share your video and your marketing message to previously unreachable online users.
The more a video link or any link for that matter is shared and interacted with the stronger it becomes, giving it a higher profile on social media sites and in search engines. This increase in visibility to social audiences will in turn drive my interaction and shares creating an impressive cycle of continuous viewership.
Converting casual web visitors into vital leads isn’t always the easiest task, especially when many visitors may bounce off your site. By capturing compelling content through video and embedding it onto your website you can instantly look to diminish the bounce rate of your website and make your web pages much stickier when it comes to visits from casual online users.
However, you shouldn’t just stop at making great content; once you have gained your audiences attention and retain it, you then need to convert them into that sought after lead. To do this ensure your video has a simple and empowering call to action to direct users from your content to your desired online location. By doing so you can aim to dramatically increase the conversion rate of your site and potentially achieve further on-site goals through creating similar, captivating and instructive video content.
Madeleine Hammond is a marketing executive at Skeleton Productions – one of the UK’s leading video production companies. … View full profile http://www.business2community.com/author/maddie-hammond
Read more at http://www.business2community.com/online-marketing/video-perfect-ally-online-marketing-0695871#xPqD1h7lkxEZ1Epv.99