Video Marketing for Your Marketing Plan
Why are videos so important for your marketing plan?
Most businesses have an online presence where they are trying to market their goods and services. Most are using all the social media tools they can, Tweeting and leaving status updates on Facebook to engage their audiences. However, not everyone is using video marketing yet statistics show that marketing with videos is six times more effective than marketing without it.
Videos help to build instant rapport with your visitors and prospects. When your target market sees your videos they have the opportunity to learn more about you as a person as well as about your goods and services. These videos help to attract more attention to you and the prospects click on your links to view your website and you in turn get more conversions.
When people see you in a video that you have posted to YouTube, Facebook, and other video sharing locations, it offers the opportunity to gain a greater sense of who you are as a person. People get to know who you are and a little about what type of personality you have. When someone visits your website they typically don’t gain any understanding of who you are.
When people feel that they know who you are it builds trust quicker. When a person has determined that they will spend money on a service that you offer they typically have a wide variety of service providers to choose from. When they have an opportunity to see you in a video they see that you know the facts about the business and that you seem like a decent person. Video marketing gives you a huge advantage over your competition because prospects will choose you because they feel like they know you and you are trustworthy.
When created properly, videos can create a better understanding of the products and services being discussed. Your potential customers will have a better understanding of what it is that you’re asking them to do and they are more likely to act on it.
Websites typically have decent descriptions of goods and services but people are reluctant to spend their time reading. They prefer to skim information, missing much of what you’re trying to tell them. Short videos are more likely to get your message across and the viewers are more likely to remember the information. Videos entertain people and generally people remember about 50% of what they read, hear, and see compared to remember only 20% of what they read.
Search Engine Optimization Tips for Video Marketing
Once you determine to use video marketing as a part of your marketing plan you will need to optimize the videos for the search engines. You want to get your videos ranked as high as you can so you can gain more visibility and exposure, this will happen over time with the help of SEO. Below are 3 basic search engine optimization tips for videos:
To gain good search engine ranking you need to use you targeted keywords or keyword phrases in the video file name. Generic file names such as Video 200 will not generate he rankings you’re looking for.
Create a title for your video and include your keywords. The keywords should be relevant to the video and your brand or product.
Put your domain name first in the information box and under that put the title of your video again. You want to have your keywords listed in all the text areas possible. Then in the description box following the website URL and video title you will create a brief description of the video.
Video marketing is powerful because it not only helps to drive traffic to your website but you are putting yourself out there, showing your personality, and creating a connection and relationship with the viewers before they even see your website. Video marketing is a powerful branding tool. If you have a marketing plan, and it doesn’t include video you should reconsider.
At Seo-St-Louis.com we want to provide you with a high level of education including search engine optimization tips so that you can best utilize the vast reach of the internet to increase your website visibility and achieve success.
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