2013 Video Marketing Survey Data Highlights
Online Video has become an increasingly important part of the marketing mix and marketing budgets for most organizations. The third annual 2013 Online Video Marketing Survey of over 600 marketing professionals reveals that:
93% of marketing professionals are using online video for marketing and communications in 2013
84% are using video for website marketing
60% are using video for email marketing
70% are optimizing video for SEO
70% of surveyed marketers said they will increase spending on video marketing in 2013
82% of surveyed marketers stated that video marketing has had a positive impact on their business or organization
Online video has emerged as a powerful marketing, sales and communications application for companies and organizations of all sizes. However, because business use of online video is a relatively new development, there is a need for a single source industry directory and aggregated news and research information archived and made available to business decision makers covering the many different dimensions of this topic.
Web Video Marketing Council The Web Video Marketing Council is helping to fill that information void.
Wayne Wall, CEO Flimp Media