Video Marketing for Business

Video Marketing for Business, Part 7: Video Sitemaps

Posted by Michael Fulton

At Polk Three, we’ve put together a series of 8 blog posts on Video Marketing for Businesses and how it’s conquering marketing and marketing best practices.
Click here to read Part 6 from our series on The Video SEO Process.

One of our clients, Aerial Imaging Productions, uses a XML video sitemap to organize and optimize their video.

Creating a video sitemap is the simplest way to allow search engines to index your videos. There is a multitude of plug-ins available for WordPress, Drupal, and others that will automatically create it for you. But, if you are stuck doing it manually, here is a Google Webmaster article, which should serve as full reference for both making and maintaining video sitemaps. However for the purposes of this article, we’ll assume you are having a plugin do it for you, within a content management system such as WordPress. But, what are the benefits of having a video site map?

You gain search presence in Google Video search results.
It makes your search result more aesthetically pleasing, giving you a video thumbnail next to the search result.
It lets both Google and the searcher know that your site has video content.
You are given a lot of flexibility with schema data such as descriptions, duration, thumbnail, and title among plenty of others.

The beautiful thing about schema is that most plugins will automatically do that for you, in addition to the video site map. This makes making a video sitemap a painless and quick process that can give you a huge edge over your competitors. And finally, video sitemaps enable rich snippets that present your videos in the SERP with well-organized key attributes to the video.

Next week, we’ll be posting Part 8, the final part of our series on Video Marketing for Business, titled The Advantage of Being in Google Video Search Results. To make sure you don’t miss it, sign up for our email alerts.

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