VIDEO is a BIG Deal!

VIDEO is a BIG Deal! Tourism Travel Marketing Strategy Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho,

The more time a visitor spends on a website, the more likely that person is to make a decision.
With a video that makes a visitor stay an extra two minutes, you will see an increase in traffic.

Many tourism businesses are marketing themselves in fun and creative ways that are both efficient and effective than what you’re currently doing.

78% of travelers haven’t decided what airline they will travel with, and
82% haven’t chosen the accommodation they will book with when they first start thinking about a trip.

Some Creative Ideas to Market Your Destination

Tourism Marketing

#1 Creating a creative idea Tourism Plan for Your Destination.

#2 Drive Exposure with Influencer hospitality and tourism agencies. Think bloggers, YouTube vloggers, Instagrammers, etc.

You help them create content and experience something new and you get to expose your business to a new audience. It’s a win-win.

#3 Create an Amazing Guide About Your Area
Travelers are the lifeblood of the tourism industry, focused around their wants and needs.
Informative guide is something that they would consider extremely valuable.
Include lots of ideas for things to do and places to see. The more super secret, “locals only” advice you provide the better.
High-quality photos and professional design.

Conventions Marketing

#4 Build a Discussion Platform on Facebook

Tourists will have plenty of questions that they need answered before they come.
You will be answering questions regarding areas quickly and informatively.
“What type of activities do you recommend for couples?”
“Do you know of a dog-friendly hotel in this part of town?”
How to use public transportation to get from here to there?”

Video Marketing

#5 Create Awesome Destination Videos

The whole online world is moving toward videos. It’s time to get on the bandwagon. Videos convey a huge amount of information in very little time.
Show people your destination and help them out at the same time, turn that information into bite-size videos?
Create helpful videos that showcase things to do in your area, helpful tips about getting around, fun facts, and locals-only secrets.
Share these videos on your website and social media. (Facebook is highly promoting videos)

#6 Use a Challenge to Spark Interest in a Destination

Challenges have become a well-loved internet sensation.
Promoting your own challenge, people are far more likely to participate and share with their networks.
Subscribers or Facebook fans—to do something for a certain amount of days.
Your existing customers to help spread the word via email, social media, etc.
People love sharing this kind of content and the challenge will benefit you in another great way…

Corporate Events

#7 User-Generated Content and Promote It

Challenges like the one described above can be used to create tons of awesome user-generated content.
Positive reviews or a challenge photo will be highly influential and help others get to know your destination.
People love to share and someone has probably already shared about your destination in one way or another.

#8 Show Off What Makes You Unique on Social Media

Show something special that nobody else does.
These types of campaigns highlight the human side of your destination and build trust with the people exposed to it.
Campaigns are easily shared, especially if they’re funny, cute, entertaining, heartfelt, etc.


#9 Focus Your Travelers Type

Millennials, families, couples, seniors, backpackers.
Whom are you targeting? Do you know where to start?

#10 Make the Most of Mobile

Seventy-five percent of millennials would rather text than call, and spend more time on their phones than all other devices combined.
They also travel more frequently than any other generation.
Make sure your website is optimized for mobile devices. That means: easy to navigate, fast loading, and a user-friendly layout.
Pictures tell a story faster, so create an Instagram account and post your best photos to it regularly.
Show your followers a unique view of your city that others aren’t sharing. Guide them through a virtual tour of your favorite things to do
and see with thoughtful photos.

#11 What’s New in Your Area

Differentiate your message from that of your competitors is by highlighting the things that are new and
exciting in your area. Keep visitors in the know about important events and unique goings-on around you.
Put yourself in their shoes and showcase the things that would seem interesting, fun, and exciting if you were visiting from another part of the country and
you never been there before.

Time to Get Started!

Who knows, this could be your best year yet!

Did you know that since Facebook introduced automatic newsfeed playing for videos mid 2014, it has overtaken Youtube with the number of video uploads?

Videos are fantastic content to be sharing on any social media channel, as they are:

Often shared on which means more people can find out about your tourism experience.
Able to build a powerful emotional connection with people, often more quickly than a photo.
Able to help explain or show your tourism experience quickly and easily, helping your tourist with their buying decisions.

How can we help?

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Tourism Marketing Puerto Vallarta – Riviera Nayarit