Video in Tourism and Hospitality

Video in Tourism and Hospitality

People share videos 12 times more than links and text posts combined

According to Google 68% of business travelers watch TRAVEL related videos online. Among those, 68% are thinking about a trip. 46% of personal travelers watch travel related videos. Travelers view videos online during all phases of trip planning both for business and for personals trips.

Google heavily favors sites with video content, reflecting consumer demand for online video, the message is clear. Online video is very important for attracting traffic to your website

If You Build It, They Will Como. Show the location and its attractions, if it is a hotel show the amenities, how the rooms look like, the food, post it on You Tube, Twitter, Facebook, Instagram and other social medias!

Big budget is not a guarantee that your video will be successful. Those videos can be of high production value, but they lack few key ingredients that can make them successful online. Producing for online delivery and social media is quite different from TV style commercials or from old style “corporate video” about mission statement and company direction. The recipe for success is primarily in storytelling.

Create Video That Works, Storytelling, Creative flair.

Storytelling

Websites with video are 53 times more likely to appear on 1st page of Google compared to websites with only text

People share videos 12 times more than links and text posts combined. Photos and video drive the most engagement.

Images and video get more likes on Facebook and more shares on Twitter. Consider these and more reasons why your brand should jump on the visual strategy.

See how visuals fare on some of the major social networks:

Facebook
People share videos 12 times more than links and text posts combined.
People “like” photos two times more than text updates. Photos and videos drive the most engagement on Facebook’s top 10 brand pages.

YouTube
Users share 700 YouTube videos on Twitter each minute.
100 million users take a social action on videos every week.

Instagram
Facebook reach 100 million users in four years, but Instagram is on pace to beat it. Want more proof of the power of images and video?

How can we help?

Video Photo Production

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