Video in the travel, hospitality sector
Video is growing in the travel sector. Tourism, Hotel, Puerto Vallarta, Riviera Nayarit, Los Cabos, Cabo San Lucas, Cancun, Riviera Maya, Mazatlan, Manzanillo, Mexico
The increasing digitization of the hotel industry is changing the concept of tourism. Video is growing in the travel sector, personalized video is still an innovative tool that offers many benefits. Tourism destination who have used video believe that it is directly responsible for increased visitors.
The video emotional connection with potential customers is fundamental for the success of tourism strategies. Personalized video ensures this connection by making the customer feel in the holiday spirit before their vacation has even started.
Tourism has evolved for hotels. 54% of customers watched at least one video to help them decide where to stay, and 66% consider video an effective communication tool that can influence their purchasing choices. Video shows guests that they will be welcome and accepted regardless of where they come from.
The most important part for any traveler is figuring out where they will go and be staying. More and more destinations and hotel are choosing video as their main medium for promotion. The influence videos can have on viewers, and the amount of traffic it generates. Video provide endless opportunities to showcase destinations and hotels. Hotel videos an provide guests with advice and directions to nearby attractions and experiences. Connecting to your guests on an emotional level is vital. Video allows this vision to come to life, show a couple getting a spa treatment or drinking cocktails by the pool and the viewer will see himself.
Make your videos into a true reflection of the best your hotel has to offer. Destinations and hotels must capture the emotions and aspirations of its customers. The hospitality sector can use images and storytelling to share experiences that serve to connect with what customers desire.
Videos are easier to process than text and are far easier to share between Internet users, with 70% confirming they have shared a video content. Video sharing can help your destination & hotels, boost positive exposure, recognition and getting as much publicity as possible. Social media is an important pat of the selection process. Travelers can interact directly via Facebook, Twitter, and YouTube before deciding on the destination and hotel.
Travel agencies and airlines are increasingly investing in video productions. Videos are a great way to prepare the customer with a great pre-travel experience before the trip. The hospitality industry can use video to provide a virtual tour to promote their properties and create interest in advance.
When videos are done right, it will provide viewers with a chance to get to know you.
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