Video in the Travel Destination Strategy
Travel destinations now see video as a need. 70% of tourism professionals say that video converts better than any other medium.
96% of B2B organizations are using video as part of their online marketing (Source: ReelSEO B2B Video Content Marketing Survey) Social video generates 1200% more shares than text and images combined. (Source: Brightcove) Companies using video enjoy 41% more web traffic from search than non-video users. (Source: Aberdeen) 73% of B2B marketers say that video positively affects their marketing results (Source: ReelSEO B2B Video Content Marketing Survey) Video on a landing page can increase conversions by 80% or more. – (Source: Visually) Businesses using video grow company revenue 49% faster year-over-year than organizations without video. (Source: Aberdeen)
Destinations that lead the way with a strategy that creates a progressive, intuitive video experience have higher visitors volume, stronger retention of ongoing travelers, and a deeper customer loyalty.
Due to the rise of the mobile-friendly search apps, easy internet access, and a new generation that demands video content.
The average person spends about 5.5 hours a day watching video content and watching video content on a mobile device is increasing year over year! Video is an immersing experience for consumers!
Video has long outperformed still photographs for engagement and sharable content. Video is the vehicle that touches the travelers need for a visual understanding and to connect with the information. Video invites, engages, and captivates people in a way that engages emotionally.
Over 70% of all internet traffic is video and by 2020 87% of all the world’s internet consumption will be video!
Video is critical to engaging and converting travelers. Video must present an irresistible message in your strategy, in an email blast, and in numerous social media channels to drive clicks and increase awareness.
As buyer demographics evolve, particularly with Millennials that prefer video to text almost unanimously, the need to have video content to reach this growing market segmentation is critical.
Now, a destination must have video that represents a highly engaging brand story to carve out a piece of those 5.5 hours of video the average person watches every day.
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