Video Creating a SEO strategy

Video: Creating a SEO strategy (with Webmaster Tools!)

Tuesday, November 12, 2013 at 1:00 PM
Webmaster Level: Intermediate

Wondering how to begin creating an organic search strategy at your company? What’s a good way to integrate your company’s various online components, such as the website, blog, or YouTube channel? Perhaps we can help! In under fifteen minutes, I outline a strategic approach to SEO for a mock company, Webmaster Central, where I pretend to be the SEO managing the Webmaster Central Blog.

The video covers these high-level topics (and you can skip to the exact portion of the video that might be of interest):

Creating a SEO strategy

Using Webmaster Central as mock company
Building an SEO strategy
Understand searcher persona workflow
Determine company and website goals
Audit your site to best reach your audience
Execute and make improvements
Overcoming obstacles

Feel free to reference the slides as well.

Written by Maile Ohye, Developer Programs Tech Lead

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