Video Content Rivals on Smartphones

Long-Form Video Content Rivals Short, Even on Smartphones

Full-length movies, TV shows nearly as popular as snackable clips

Dec 30, 2013

The assumption that a small screen—like that of a smartphone—might be more typically used for viewing short, snackable video clips rather than long-form content seems simple. But research suggests full-length movies and TV shows come close to news clips and previews in popularity among smartphones video viewers.

According to research from Digitalsmiths, just over 42% of internet users in North America watched news video content on their smartphones, and more than 36% watched previews for TV shows or movies.

That compared with 30.9% of respondents who said they watched full-length movies on their phones, and 27% who watched TV show reruns.

eMarketer estimates that in the US alone, 72.1 million smartphone users watched video on their devices at least monthly this year, a figure that will rise to 86.8 million by the end of 2014.


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