Understanding Visitors Needs: Puerto Vallarta – Riviera Nayarit – Nuevo Vallarta – Bucerias – Punta Mita – Sayulita
Identifying and developing quality visitor experiences that meet, and ultimately exceed, consumer expectations.
It reinforces the importance of research, product differentiation and quality customer service.
Successful marketing requires timely and relevant market information. Marketing is often a major expense for SMEs,
but use of market research can significantly reduce costs by highlighting those market segments that will produce the best results.
There are cost effective measurement tools available to provide consumer feedback and to help understand visitor needs and expectations,
but these are often overlooked, or under utilized, because of time, perceived cost and work pressure.
Monitoring of the wider social and economic trends can also help a business to anticipate problems and to capitalize on opportunities.
Segment the tourism market,
Develop a tourism product that responds to market needs,
Realign a tourism product to meet changing market needs,
Use great customer service to boost the bottom line,
Understand your customers and competitors,
Create and implement simple customer surveys,
Use a professional customer auditing service to provide deeper insight to your business.
Although the private sector accommodates, feeds and entertains the visitor, it is the myriad of items handled by local government – from road quality to street cleanliness –
that can influence how long a visitor will stay, how much they will spend, whether they will return, and whether they will tell others about it.
A destination can be a city or town, or a geographic region, or even a retail Street.
The ‘experience’ that most travelers seek will often involve several destinations. Their overall experience will be determined by a complex range of behavioral and physical elements, including satisfaction of expectations, information fulfillment, transport, accommodation, dining, shopping, a welcoming host community, security and other services. The key to destination planning and management is to understand what today’s consumer seeks and the aspirations they wish to fulfill. Finding the right market segment/s that will best respond to a destination ‘offer’, and delivering relevant products and experiences, is fundamental to success.
Previously, destinations tended to focus on promotion to maximize visitation. Councils and tourism organizations now appreciate the need to better manage the whole visitor experience. Destinations that have undergone visual degradation and/ or have lost their sense of identity through inappropriate planning, development and management, are being increasingly rejected by consumers, in their quest for authenticity.
Tourism areas now need to consider consumer research, strategic planning, industry structures, leadership development, crisis management and environmental protection in an effort to build
a sustainable industry. Above all, development of a sustainable destination must include the needs and aspirations of the local community.
The elements that need to be considered when establishing a successful tourism destination.
Planning for Tourism
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