Travel Tourism Video Content Strategy. Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
A Video strategy contains a well-thought out content strategy. Content is about quality content.
Whether you represent a destination marketing organization or you’re a tour operator or travel content creator, producing video content is essential.
Quality content is about creating a better connection between your destination or hospitality you are trying to promote to potential customers.
Telling a compelling story and creating an emotional connection with your audience. In the tourism industry, creating emotional connections its potential is crucial.
Video storytelling is a perfect fit. Video is the ideal vehicle to express emotions and offers higher visibility through significantly better search results with a deeper engagement.
A good travel video informs or inspires and doing both is best. To do that, you must tell your audience a story.
In the travel industry, where destination representatives and tour operators are selling experiences, the ability to bring places and activities to life is particularly powerful.
With a video strategy you can take advantage of the large-scale exposure and dramatically improved exposure that video offers.
A story about the tourist destination, hospitality offer,s, about added value you bring to your present and potential tourism business partners.
Creating quality video that both looks and feels good, that will create engagement and credibility is key. Ultimately, a great story leaves viewers with an emotional reaction.
To stand out above the fray, there is one way to do a better job: Be outstanding at storytelling.
Part of what makes video content interesting is it can be highly creative.
Statistics highlight the relevance and significance of this digital medium:
By 2022, online videos will make up more than 82 percent of all consumer internet traffic. (Cisco)
Seventy-eight percent of people watch online videos every week, and 55 percent watch online videos every day. (Hubspot)
Social media posts with video have 48 percent more views. (Hubspot)
Social video gets shared 1200 percent more than text and images combined. (Wordstream)
Viewers retain 95 percent of a message when they watch it in a video compared to 10 percent when reading text. (Insivia)
Documentary style, short interviews can add a lot of credibility and dimension to a travel video.
Videos must be optimized for the growing number of viewers using mobile devices.
Video content offers a platform to get your destination / hospitality in front of interested audiences.
YouTube is king when it comes to video distribution. It is the second largest search engine after Google.
YouTube videos are shown at the top of Google search result pages for easy viewing.
You can embed YouTube videos into your website or landing pages, and it is easy to share videos on other social media: Facebook, Tweeter, Instagram, . .
Posting natively on Facebook is useful if your destination already has a significant audience following your page.
We are in the business of video marketing tourism experiences!
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
How can we help?
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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