Travel Tourism Storytelling Strategy Puerto Vallarta, Riviera Nayarit, Mazatlan, Yucatan, Riviera Maya, Cancun, Cabo San Lucas, Los Cabos, Manzanillo.
You have a terrific idea. All of the popular destination videos out there started with an idea that they developed into a story.
Stories are the bones of video strategy, and you need a sturdy set of them if you are going to make it work.
Stories have a setting and a plot. Use the people in your strategy videos wisely.
One of the lessons in content strategy is that it’s not about you, it is about what you do for others.
Stories are important, but they can also be simple and disguised as something a bit different.
By using the power of suggestion, you can market an experience by implying what could happen once your customers arrives at destination.
Using clever humor and hyperbole, you can really market something with a “story” that isn’t necessarily true to life. The trick is to go far beyond real life.
Stories are important, but it’s also about how you frame them up in your time-sensitive video strategy.
To produce your video you need to start with a storyboard – which is a way to organize your story and the list of content that will illustrate it, including a script.
Video is steadily gaining momentum within travel destination strategy.
One of the least understood but most effective forms of strategy content these days is the mighty video.
Hiring a professional, third-party video production company to make a slick video for your company makes sense.
Start by asking the same sorts of questions broadcast journalists ask:
- Who is your audience?
- What is your hook?
- What objectives do you have?
- How would you like your audience to react (i.e., share this video, visit a website, or make a purchase)?
- Where and when will your audience view your video?
Video content has become the conduit to earn consumer attention
How can we help?
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, LosCabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Yucatan, Mexico.
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