Tourism Video. Getting The Most of your Social Media

Riviera Nayarit Video Production PromovisionPV.com Mexico

There are a number of steps marketers can take to raise their chances of success, without compromising the video’s effectiveness as a selling tool.

Develop a sound strategy, understand how to find your consumers online. Reaching them via social media and the goal is viewer engagement.

A video strategy must consider the creative, the placement, and the distribution simultaneously. Where and how the video is displayed says as much about the brand as the video itself.

Consider what you would like to get out of your social video campaign and it is important to set realistic expectations. What kind of performance you should expect from a social video campaign.

Speak to your audience, people’s expectations are higher. The medium is closer to movie theater ads, where the audience is looking forward to a laugh, or to seeing a big star, or special effects.

The approach should be: entertain first, advertise second. This can absolutely be done in a brand-appropriate way. However, the viewer should feel rewarded for his or her selection.

Promote the destination brand, but respect the culture. People know that the destination is trying to connect with them. Anything that creates a “wow” factor will help generate interest.

Identifying a primary demographic is important in online video, viral and social media than in more traditional channels of advertising and marketing. Another important target to establish is the secondary demographic, made up of people who are either somewhat likely to visit or in a position to influence those who are very likely to visit a new tourism destination.

Word-of-mouth marketing has been around pretty much since the invention of words and mouths, and, since then, people have been referring friends to everyone and everything from the guy who made the best hunting spears to the hottest new video game releases.

Influencers include bloggers, publications, writers, people with a large Twitter following, people with lots of Facebook fans, hot YouTubers with tons of loyal subscribers and celebrities. They will share your video and message either because…
a. they believe the content will be interesting to their readers, viewers, fans, followers and subscribers.
b. they’re being compensated.
c. they’re involved in the project somehow as a sponsor, partner or creatively.

  1. The Fan. Fans can be broken down into 2 categories:
    a. Fans of the brand, who will always be on the lookout for anything brand-related, including new products and branded entertainment. They are part of a loyal club and are always eager to share with other fans and convert new ones.
    b. Fans of the video style, including fans of comedy, videos that touch an emotion like happiness, or outrage, or videos that inform and educate.

Friends will share your video and message with friends they think might need or looking for vacation time.

How can we help?

We produce videos for hotels, Hospitals, restaurants, tours, attractions and regions throughout the Bay of Banderas and Riviera Nayarit.

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Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico

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