Tourism Travel Hospitality Video Content

Tourism Travel Hospitality Video Content

Video content are increasingly in every part to reach audiences throughout the travelers journey. Video is all the rage these days. Video is everywhere. That means you can share it pretty much everywhere too.

Video has proven to increase traffic, engagement, and reservations.

Accelerate your destination tourism growth 
Influence travelers to help them make decisions 
Rank higher in search results 
Increase traffic to the website 
Get more backlinks to pages with embedded videos 
Improve visitors occupency 
Boost social media presence 

Your video strategy should provide answers to important questions like:

What are your video goals?
Who is the target audience? 
Who will watch your video content?
What kind of videos are you going to make to reach them?
Creating and distributing videos?
What social media will you share, distribute your videos?

Your target travel audience and where they spend their time, will depend videos you will create.

Visuals story makes viwers stay until the screen fades to black. The key to compelling stories is emotion. If you can make your viewers connect emotionally with your video, then you have people more likely to watch another video.

Your video story should evoke happiness, sadness, fear, laugh, humor to capture and keep the audience’s attention or even anger through your video storytelling, that lead to action.

Format of videos

Live action video 
Animated video
Text overlay videos
Live streaming video
360-degree video
Virtual reality video (VR video)
Choose-your-own-adventure video
Culture videos

When you are thinking about SEO for your website, your videos must be part of the equation. Videos on Youtube can actually improve your site’s SEO.

Video is expected to account for a whopping 82% of all internet traffic by 2022 and we are well on our way there today.

Google increasingly includes videos in search results, even when searches do not explicitly request video. When videos do appear in the main results, they tend to sit near the top of the page. One more reason that having video content increases your chances of appearing high on the search engine results pages.

Video can do a lot for your destination if you use it right. Think about a strategy and where video can make the biggest impact in your organization.

2020 year is the year for video. How often that is been said over the past few years, some statistics to prove it:

81% of businesses used video for marketing in 2018. 
76% of marketers say video increase overall site traffic.
76% of marketers said video helped them to increase sales
81% of people have bought a product or service after watching a video.
72% of people prefer to watch the video to learn about a destination. 

More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.

We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.

Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, Nuevo Vallarta, San Pancho, Jalisco, Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Nayarit, Mazatlan, Manzanillo, Costa Alegre, Mexico

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