Tourism Travel Destinations Hospitality Strategy
Travel destinations and the hospitality sector know the challenges of gaining travel dreams into travel visitors. You have 10 secods to grabbing into the emotional appeal of the decision and the right time
Online video is outpacing TV as the preferred channel when considering a leisure trip. Two out of three consumers watch online travel videos when they are thinking about taking a trip.
Travel is a highly emotional decision. Video creates a sense of excitement that makes the experience real. It is a proven tool to convert and increase engagement, awareness, and drive decisions.
The use of clever videos and viral marketing is key differentiators among brands in a humorous way. On average, you have 10 seconds to make an impact on a consumer, before their attention is interrupted and you may lose them to another leading brand or competitor. The aim is to create videos that are around 2 minutes long. It is important to get all the information and messages that you want to get across within this time, you can also split them up into shorter, more attention-grabbing pieces of content.
Over half of video content is viewed on mobile making it a hugely important consideration when it comes to posting video content. Optimizing the orientation, aspect ratio and any captions on
your video to ensure it is suitable for mobile use. While many people plan a trip out a year in advance, many others make decisions at the last minute.
45 percent of leisure travelers booked immediately after viewing a video, this jumps to 74 percent for the affluent traveler! Personalizing is a critical link for luxury travelers. Many luxury hotel and hospitality brands are adopting video in their sales strategies. Video tells a story and helps showcase travel experiences in a personalized way. Viewers engage by sharing destination experience videos.
Interactive travel videos the art of storytelling. Look for storytelling to lead the way and video to lead the content. Engage your customers in the experience unless they have experienced it?
Video content drives stronger engagement and builds an emotional connection, it becomes an essential part of the strategy in travel and online tourism which helps to attract more visitors.
Consumers are making choices and discretionary when it comes to absorbing information. Getting that digestible, exclusive and mobile-friendly content into their hands will remain a goal for travel destination.
Show them videos of what your brand represents. Create content of experiences of others from a first-person perspective. Encourage them to create and share content with others.
Convince viewers that your destination is the best place for a vacation and help them make easy choices. Showcasing dream destination just in one tap away from travelers, create curiosity and allow viewers to immerse themselves in the natural beauty of the travel destination.
Videos with powerful stories increase the likelihood of viewers sharing them as they wish to let others connect. Humans are curious beings with a need to aspire and relate to others, the impact of seeing a place through the eyes of a real person will stir in viewers emotions. Creating stories with education and awareness that viewers find meaningful, you are set for a viewer following that will look out for your storytelling and engage with the relevant actions.
Travel consumers want to feel a sense of belonging and a feeling of control when it comes to designing their personal journey. The more immersive and interactive the user experience, the better the travelers can be connected to your message be it striking an emotional chord or prompting them to reflect and act on something.
66% viewed videos when thinking about taking a trip
65% saw videos when choosing a destination
54% viewed videos when choosing accommodations
63% viewed videos when looking for activities to do at a destination
42% of travellers are inspired by YouTube content
Video content to your marketing strategies, it’s already a major win.
It is also important for promoting your videos on platforms like Youtube, Tweeter, Instagram, and Facebook.
More from: PromovisionPV is a convenient and affordable marketing and publicity service that is dedicated to helping maximize their distinctive potential. Our services include photography, video production, online marketing.
We produce videos for Realtors, hotels, Hospitals, restaurants, tours, attractions and regions throughout the Puerto Vallarta and Riviera Nayarit.
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