Tourism & Hotel Trends. Puerto Vallarta, Riviera Nayarit, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
Emerging hotels seek to reinvent themselves for millennial travel patterns and other forces.
Hotels are all about telling stories and being part of the community.
Travelers must be knowledgeable about local experiences of the destination.
Luxury hotels offer a high-quality product at an affordable price.
A property will need something to offer besides a bed, or the brands will get all the business.”
Hotel Video is the a big thing for hospitality strategy.
It is challenging for hotels to stand-out. Video therefore is a popular format to increase internet traffic and awareness.
Videos let you share your hotel’s story in the most effective way. Videos are the best format to stay relevant in this highly competitive market place.
Video are more effective and compelling to convert visitors into reservations.
Videos have revolutionized visual marketing, many hoteliers have not started developing their own video marketing strategy.
Videos are more effective in delivering messages than any other type of media. Travelers prefer to watch a video than to read the same content in a text.
Videos help potential guests to feel the experience of being inside your premises.
Videos uploaded on the platform will appear on both search engines and can be found easily by travelers.
Travelers spend hours watching videos and add a link to your website to encourage actions even more.
Videos on your own website will increase the time that visitors spent on your site. Longer exposure shows search engines that your site has good content and this will positively affect your ranking on them.
Videos are the fastest growing type of media around. Video content is accessed on devices all around the world and online video viewing is increasing. Most people who own a tablet watch videos for more than an hour a day.
Videos are the best opportunity for you to reach a broad target group. Maximizing the number of viewers watching your videos without any problems. Travelers visit a hotel’s website after watching its video.
Travelers video viewers would share a video if it was entertaining. Creating fun videos to evoke emotions and to encourage shares on social media. Videos can increase traffic, awareness and interest to your hotel.
Videos will increase in the future, you should start developing your own video strategy. Remember that a video strategy is about building brand awareness and lead generation.
Your video will make travelers want to stay at your hotel.
Who is your target audience?
What buyer persona are you targeting? This may be a segment of your destination typical traveler persona.
What is the goal?
Increase brand awareness? Sell more event a new product? Ultimately, what do you want your audience to do after watching the video?
Where is the video going to be used?
Behind a landing page form? Re-purposing videos for other channels is great, but you should begin with one target location in mind where you know your audience will discover the video.
When is the due date?
What is the timeline. A video you have a few months to work on will have very a different budget and creative scope than a video someone needed yesterday.
What is the budget?
Simply put, video can be expensive. Do your research and set realistic parameters, especially before you dream too big on the next question.
What are the creative requirements?
Do you need a designer to create lower third graphics? Are you going to create an animated video or a live action video?
What will constitute success for the video?
Choose several key performance indicators that correspond with your video goals.
You have a Video Marketing project!? Here is the quote process:
Do you have a project concept guide line?
Do you have a script? (Storyboard)
Has there been a marketing research and objective to the project?
Where will this production be distributed? Facebook, Twitter, Youtube, E-mail, closed circuit, Television Broadcast? Other?
Each distribution medias require a different quality, file size, time restriction, format standard,….
How many version need to be produced?
What is the time line of delivery, review and final version(s)?
Is this project directed by your external marketing company or is it an internal marketing department?
Or will we be in change of developing a marking strategy and script?
Does the project requires Models? Will you be providing models?
Who will be in charge of the concept, planning, authorization, confirmation of this project?
Who will be approving the final project or review or decide making changes?
Who will be in charge of approving budget over run ((Usually due to the clients unpreparedness. 99%)
Who will be approving changes to the budget if there are changes to the script and content?
Have you contracted other projects with the same objective? Results?
Do you believe your budget can achieve your objectives set from the above?
We are a cooperative of highly experienced talents and not just out of University.
The team is based on the size and needs of projects.
We have a very low overhead. So, that makes us very competitive.
No one can resist a good video, a good sale, offer a valuable seasonal sale or a gift certificate.
You can have the greatest tourism video, but if no-one sees it, it may as well be a book collecting dust on the mantel piece.
Social Media Strategy plans help to get a destination into the public eye.
The elements that need to be considered when establishing a successful tourism destination.
Developing a Tourism Travel Video Content Strategy.
What kind of information will you give? What style of videos will you be creating?
Storytelling. Storytelling. Storytelling.
Do use a Methodology, Strategy or just pull it from the Hat?
Where will your video content be seen?
Who will be overseeing video content creation?
Remember video production can take time.
Get an idea of rough costs.
Your video’s performance and any metrics that are important to your goals.
Total number of viewers, new clients of direct leads.
VIDEO PRODUCTION SERVICES
We offer a full video production service designed to beat your competitors, including: Full video service from pre-production to image acquisition to studio post production.
MARKET RESEARCH (methodology)
2D & 3D ANIMATION
MUSIC & SOUND EDITING
INFOGRAPHIC & ARTWORK DESIGN
CASTING & TALENT
DELIVERY AS 4K, 1080 HD AND MOBILE/CELL
Emotionally charged, creative video can be spread on the Internet in a matter of days, getting millions of views.
Do you Play Chess with a Strategy or a Marketing plan?
How can we help? firstname.lastname@example.org
Puerto Vallarta, Riviera Nayarit, Punta Mita, Sayulita, NuevoVallarta, SanPancho, Riviera Maya, Los Cabos, Cabo San Lucas, Mazatlan, Manzanillo, Costa Alegre, Cancun, Yucatan, Mexico.
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